One thing I’ve learned while editing to a specific word count is to provide the information only once. Readers are smart; they’ll understand. If I have 300 words to tell a story, every word matters. I don’t need to say the car was blue twice.
Saying something once in a 300-word story is easy to do because I can see the entire story on one page. I can remember what I’ve said and how I’ve said it. It’s a little more difficult in a 130,000-word novel.
But it’s still important not to repeat things multiple times because readers who read fast or have great memories will remember. Even those with weaker superpowers will notice if you continue to tell them Sarah’s hair was naturally blonde but was dyed green. I know because I read book reviews on Amazon, and I’ve seen many readers complain about the number of times something is stated: How many times does she have to say his eyes were blue? I heard it the first ten times.
That’s an exaggeration, but you know what I mean. More complaints arise when a situation is overstated: I get it; he’s broke and he lost his job at the construction site because he was late two days in a row. Stop telling me that in every chapter!