Over the past two years, I’ve heard and read that I should start harvesting email addresses to create a list of individuals who would be interested in receiving specific information concerning book launches, releases and events. I was told by several individuals that it is one of the most valuable marketing tools at our disposal.
Still, I put it off. I had plenty of things to keep me busy (blogging, writing, email, Facebook, Twitter, etc.), and to be honest, I wasn’t sure if a mailing list would be that effective.
After reading David Gaughran’s blog today (which I reblogged earlier today) If you don’t enjoy marketing, you’re doing it wrong, I decided 2014 would be the year I’d take the plunge and give it a try.
So back I went to Mail Chimp, the service many people (including David) recommended. Even Nimbus Publishing uses this service. I had signed up several months ago, but I got lost in the procedure, so quickly dropped it.
This time I was determined to figure it out and create a Sigh Up Form to generate a mailing list. And I did it. This afternoon.
David—and others included—suggested the newsletter that is sent to those on the mailing list should be specific. It should announce and/or inform, but never spam or clog up an in box.
Taking this advice, I’ve decided my newsletter will include the following content only:
- Information on upcoming books
- Announcements of new releases
- Book promotions (free book offers, sales and discounts)
- Contests and Giveaways
- Events in which I plan to attend (craft shows, author days, book signings, farmers markets, etc.)
For the next six months I’ll push the sign up form to see what sort of numbers I can build. I plan to publish a newsletter once a month.
I’ll post my results of this marketing idea several times throughout the year.
To sign up to receive my exclusive newsletter once a month, visit Diane Tibert’s Newsletter Sign Up Form and fill in your name and email address. You’ll receive an email asking to confirm your permission to get the newsletter, and that’s it.
PS: I intended to use the special WordPress ap. that was on MailChimp, but after reading the comments about it, I decided to do it my way and avoid any possible issues. I created a button and inserted it as a widget (you’ll see it in the right hand margin), then added the link to it. Clicking that button or going to the Newsletter page and following that link, takes you to the Sign Up Form. Everything else takes care of itself.
Do you have a Mail Chimp account to create mailing lists for newsletters? How is this marketing idea working for you?