One of the things I’m working to improve is my marketing abilities. I’ve done minor things to promote my books, but that’s not enough. In 2015, I attended farmers’ and craft markets to increase my exposure and, well, sell a few books. Obviously one-on-one sales increased; that was a no-brainer.
However, I saw an increase in online sales too. I can only assume it was due to meeting people, giving them my business card and introducing them to my books.
Marketing seems to be the hurdle for many authors, regardless if they are traditionally or non-traditionally published. Selling books is a tough business.
So I’ve dedicated 2016 to The Year of Marketing.
My goal is to explore different avenues I haven’t tried before. I’m also studying what others do to see if I can pick up a few pointers.
After all, that’s what these ads do: tell the world your book exists. If no one knows you wrote a book, how can they buy it? Each ad may attract only a few thousand sets of eyes, but the compounded exposure is where I expect to see the pay off.
I can’t afford a $680 BookBub ad, but I can afford Betty Book Freaks. New releases (within the past 90 days) are included in the mailing list for $12.00.
Today my Christmas romance novel Twistmas – The Season for Love will be distributed through Betty’s network. This includes 15.3K Twitter followers and 2,576 Facebook followers. I can’t find a total for the number of people who follow her website or who subscribe to the mailing list.
You’ve probably seen the ad I’m using to promote the campaign. I placed it in the margins of this website and my McGyver author page.
My goal with this campaign is to generate reviews. At the moment, Twistmas is enrolled in Kindle Direct Publishing Select (KDP Select). While I’m enrolled in KDP Select, I can’t sell the eBook anywhere on the web except at Amazon. This gives me the ability to offer the book for free for five days every ninety-day cycle. You don’t have to use all five days at once. You can spread it around, one day here, one day there. My personal experience is you generate more downloads and climb higher in the ranks if you run the freebie for two or more days.
By the fall, I hope to have several reviews for Twistmas. At that time, I’ll remove it from KDP Select and publish it everywhere just in time for Christmas.
To gauge the effectiveness of the Betty Book Freak ad, I’m not going to run any other advertising. My contributions to promoting the two-day free book will be:
- Add this post to my blog
- Tweet about this post
- Note the giveaway on my Facebook page
- Share Betty Book Freak tweets
- Share any mention of my book on Betty Book Freak’s Facebook page
Twistmas will be offered for free on Friday February 12th and Saturday February 13th. The Betty Book Freak ad is for one day only: February 12th. I’m assuming a percentage of readers won’t open the email until Saturday, so they’ll still find the book free.
On Sunday, I’ll provide an overview of how the campaign went. The review is to help me compare it to other campaigns I’ll run in the coming months as we approach LAUCH DAY for Scattered Stones—May 6th—the second book in the Castle Keepers series.