Marketing “Northern Survival” Sunday Update #4

The promotions for my book launch for Northern Survival are almost complete.

Here’s the summary of what I’ve done to promote the book and where it appeared in the past week. My price stayed at, what I’m now calling, the launch price of $1.99. On October 15th, I will increase the price to $4.99.

The Laker – Free

About two weeks ago, I wrote and submitted an article about my book to a local online newspaper. On September 19th, it appeared: Author From Milford Releases Latest Book Northern Survival. I love free publicity. I’ve had various articles published in this newspaper (formerly The Weekly Press), including my weekly Garden Tales column a few years ago, interviews of other authors and other press releases for my books. The newspaper has changed form and editors, but it’s still alive.

Hot Zippy – $24 USD ($32.57 CAD)

On September 23rd, I ran an ad with Hot Zippy. I’ve never used this service before, and, as mentioned above, I did not reduce the price of my book.

The website to book the promotion is here. They have a few genre sites, and the one that suited my book the best was Romance.com. Books are promoted through an email subscription and social media accounts (Facebook, Twitter, Pinterest).

In hind sight, I don’t know why I bought the ad at Hot Zippy. It was expensive. Looking at their stats now, I don’t see anything indicating they reached a large audience. I’ve seen numbers easily ten times these in other promotional sites.

  • 4,721 Facebook Followers
  • 2,907 Twitter Followers
  • 236 Pinterest Followers
  • 3,882 Email Subscribers

However, now that’s it’s done, I await the results. I mean quality is better than quantity.

Reviews

Northern SurvivalA local publication advertised they had limited openings for reviews, but in general, they didn’t accept self-published books. I submitted my book anyways, telling them this was far from my first project. I provided a brief summary of my writing experience (that I’ve been published in non-fiction since 1997, that my genealogy column ran for 15 years in local newspapers, and my other books averaged 4-star reviews). Within 24 hours, I received an acceptance, and I sent a paperback copy of Northern Survival directly from Amazon to the reviewer (to avoid delay and reduce contact – in case that was a concern of the reviewer).

Someone from a local newspaper contacted me and asked for a copy of my book. They were happy with the eBook, so I sent them an Amazon gift card for the price of the eBook, and they used that to buy the book. This cost me hardly anything, considering 70 cents of the $1.99 was returned to me in royalties.

Other Promotions

As always, I added posts to my McGyver blog, my Instagram (the image below) and this website.

Northern Survival

A Box of Books

On Friday, a box with 10 books arrived from KDP Print. These were the first I received of this book from this printer and I must say, they are lovely. Adding the printing price, dollar exchange, tax, import fee and delivery, the cost was $8.23 per book. How much will I sell the paperback for? I believe I’ll put $15 on it.

I ordered the books September 5th. They were shipped September 18th, and they arrived September 26th by Canada Post.

Northern Survival

Conclusion

I had requests for the mentioned reviews because of activity with the book. The activity was generated from me being proactive and seeking out other places to showcase it.

This Just In

As I sat at my computer to finish off this weekly review Saturday night, I found an email from someone I’ve known for many years. We don’t meet up often, but our paths cross in the community and at some of the common events we attend. I didn’t know she was reading my book, and I was pleasantly surprised by her comments.

I just finished reading your book Northern Survival and wanted to congratulate you on such a great read. From start to finish, it kept me reading and I loved the story.  I read it in a day and a half. It is so nice to realize that I know such a good author. I will certainly read your other books.

While this review will never see Amazon or Goodreads, I love it just the same. I’m happy to hear when readers enjoy reading the books I enjoyed writing.

HAPPY WRITING

Marketing “Northern Survival” Sunday Update #1

Marketing “Northern Survival” Sunday Update #2

Marketing “Northern Survival” Sunday Update #3

Northern Survival

13 thoughts on “Marketing “Northern Survival” Sunday Update #4

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