It’s been a busy two weeks, and this past week has been challenging and unpredictable. So, the update for my marketing campaign for Norther Survival will not appear today. Here’s why.
Pickiness and Thoroughness
I’ve been reviewing the details of the ads, the results and the ‘companies’ selling the ads. It’s taken longer than I thought because I’m being overly picky and thorough. If I take the time to do this right, I will have a good resource to refer to with future book launches.
The list of online ‘companies’ that provide ads will benefit me and you because I’m creating a page (Promotional Sites) on this website to help others find places to promote their books.
More Promotions for Northern Survival
To keep this book in motion and to get it in front of new readers, I’m planning a short marketing blitz between November 16th and 20th. At that time, the $4.99 price will drop to 99 cents. I’ve already had confirmation on five paid ad sites, and I’m working on a few places to get the book where it won’t cost a dime. So this week, I’ve spent about eight hours looking for new places to promote the book and submitting it for consideration.
During this 90-day stint at KDP Select, I can’t offer a Count-down Deal because I’ve already offered free days for the book, so I’ll manually change the price to 99 cents and claim only 35% of royalties instead of the preferred 70%. I won’t use the final three remaining free days. My free days for this book are done. However, when the next KDP Select stint begins, on November 22nd, I’ll wait the 30 days and execute a Count-down deal.
the Salvation of Mary Lola Barnes
In the past week, I received a message every other day to remind me the eBook had to be uploaded to the site by October 23rd. Keep this in mind if you do a pre-order. An ARC cover can be uploaded when the pre-order is first set up, and it can be changed at any time during the process.
I’ve added corrections to the paperback version of this book, and I’ve created a hardcover version – my first for any of my books. The paperbacks will be available at Amazon and Lulu. Amazon doesn’t offer hardcovers, so it will be available only at Lulu (and possibly in the future from me).
I’m waiting on the paperback proof from Amazon KDP Print and after I’ve checked it over, it will go live on Amazon. Given the lengthy time it takes to receive a proof from this printer, the paperback probably won’t be available until early November.
During the week, I received a one-star review for Northern Survival on Amazon. There was no written review with it, just the one star. After the initial surprise wore off (so five seconds later), amusement set in. This is the first one-star review I’ve ever received for one of my books, and this (in my opinion) was the best book I’ve ever written. I laughed, shrugged it off and thought, “I’ve made it big; I now have a one-star just like famous authors.” If you check your favourite authors (Stephen King, Margaret Atwood, John Grisham or any number of others), you’ll find one-star reviews.
Now that this milestone has been achieved, I’m onto bigger and better things.
Personal Challenges During the Week
Life outside the computer has been more invasive to my writing time than usual. Besides drama with adult kids, broken-down vehicles and closing the garden for winter, I had a tooth extracted early in the week and then on Thursday morning (while out feeding the animals), I stepped on a rusty spike. This gave me two new holes in the body to deal with. It also confirmed my suspicions: I do have a hole in my boot.
No, the nail didn’t go through the foot, only a little over an inch into it. I had a tetanus shot a few years ago when a wire as small as a sewing needle pricked me while cleaning the barn, and my hand swelled up and cramped in one position within 30 minutes. Before then, my last tetanus shot was grade seven (early 80s).
After stepping on the nail, my foot swelled like a balloon and ached like son-of-a-rusty spike. I had to keep it elevated to reduce swelling, which made working on a laptop awkward.
The plus side of this experience (and as a writer, there are plus sides to every experience), I have recorded the event and can genuinely write about a character stepping on a nail. I’ll post it, so others can gain from my experience. I’ll let you know when it goes live.
This morning, the swelling has reduced substantially, and the bone in my outer ankle is taking shape. There are gaps between my toes again, and the pain is nothing like the first two days.
- Work doesn’t end with writing and publishing a book.
- Don’t take life—including one-star reviews—too seriously.
- Don’t have a goal of pleasing everyone, or your work will be too watered down to please you.
- I’m behind on email and other items, so if you’re waiting for a reply, I’ll get to it. I haven’t dropped off the earth yet.
- Keep an eye open for boards with nails in tall grass. Even if you think you securely piled the used wood, strong winds from storms can knock wood off piles.
- If you haven’t had a tetanus shot in the past ten years, get one. It will save a trip to Emergency.