Book Launch Team: What is it?

For the past month or so, I’ve been a member of Sophia Minetos’ Launch Team for her upcoming novel, Graves for Drifters and Thieves. One of the perks of being a member is a signed ARC (advanced reading copy) of the book to read before it’s released to the general population. My paperback copy arrived Monday.

Sophia Minetos

Graves for Drifters and Thieves Sophia Minetos

You’ll meet Sophia in Wednesday’s Word on November 18th and learn more about her book.

I learned about the recruitment for Sophia’s book launch team at Goodreads and signed up because the book looked like one I’d enjoy. I wasn’t wrong. I’m enjoying it. You’ll read my review December 15th, the day of the book launch.

It’s a western, and my brain is thirsty for westerns lately. It’s time to pull out Young Guns and The Good, the Bad and the Ugly to watch, and finish writing that western laced with romance with the working title Billy the Kid and Lady Luck.

What is a Book Launch Team?

It’s a group of people who come together to help promote a book during its pre-order stage. While I’m sure there are many ways to give incentives to members to share news on their social media accounts about the upcoming book, Sophia is doing weekly challenges where members have a chance to win fabulous gifts.

How Does it Work?

I don’t think there are set rules. The goal is to promote the book and connect with readers. Depending on the chosen schedule, requests to share news about the book may be once a week or, if the lead up to the launch is short, perhaps every four or five days.

Ways to share news of the book may include:

  • Announcing the book to the world – the first announcement that will tell potential readers it exists.
  • Announcing the book is available for pre-order and where it can be purchased
  • Announcing the paperbacks are available for pre-order
  • Sharing the link to the book trailer
  • Sharing the description of the book, or where the description can be found
  • Sharing the website of the author where information for the book appears
  • Sharing an ad made specifically for the release of the book
  • Sharing an interview by the author about the book

These are just a few, and I’m sure you can think of more. These announcements and sharing are done on our social media accounts. If you follow me on mine, you’ll have seen the cover of this book already.

While I haven’t recruited a launch team before, it’s something to consider in the future.

Have you ever held a similar book launch with a dedicated team to help spread the word about your release? If so, how did it go?

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