Self-publishing from Scratch: Article 2

The Next Step

After deciding how many books I want to write and publish, the next step in the publishing journey is promoting my first book. This step is one for writers in groups #3 and #4 as discussed in Self-publishing from Scratch: Article 1: writers who want to publish three or more books.

Wait. What do you mean? Promote my first book? I haven’t even written it yet. Or at least it’s not finished. I don’t know how to publish it. Why would I promote a book that isn’t ready for readers?

Why indeed.

Promoting My First Book

This is the advice I’d give to myself if I was just getting started in the publishing business. I need to start building interest in that book now. I need to start presenting myself as a writer now. I need readers to learn about me now.

So when my book is ready to publish and I hit that PUBLISH NOW button, I have at least a small following and my book has been seen by several thousand sets of eyes.

How Do I Promote a Book I Haven’t Finished Writing?

Easy. Talk about it.

Did you know, I’m writing a dystopian novel? It’s called Seeds of Life.

Phew! That was easier than I had thought. Who did I tell? Well, I first told my sister. She was impressed I was writing a book since I had flunked Grade 11 English. Then I told my neighbour – two people know I’m writing the book. They want to read it. Cool.

By the end of the week, I’ve told 30 people, and I’m eager to spread the news further. Oh, Facebook. I just posted the news to share with my “friends”. Here’s what I wrote: Hey, everyone. I’m writing a book, and I’m going to publish it. The title is Seeds of Life.

The girl I went to high school with commented: What’s it about?

Oh. Good question. How do I answer it?

Developing Your Elevator Pitch

This is when you start to develop what is called the Elevator Pitch. It’s describing your book in one sentence or two or three short sentences.

Answer: It’s about this girl who is born after the world is devastated. She’s kinda special because seeds, which are vital to life, are messed up, and she can fix them.

Thinks to myself: I’ve gotta work on that. I also gotta finish writing the book. I’ve only got 61,158 words written, and I’m aiming for 90,000 words.

Spreading the Word Further

In two weeks, I’ve told about 300 people I’m writing a book and publishing it but to sell lots of copies, I need to spread this news to the world. I could do it on Facebook, but I have only 226 friends, and only Aunt Pearl shared it. Wait. Aunt Pearl has 3,539 friends. I guess more people than I thought saw that I’m writing a book. Eek! I better get to finishing it.

To spread the word further, I need a platform. This is where promotion starts. It’s the stage where I promote my book to everyone in the world.

Next Week: Platforms: What are they and how do I create one?

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