Just over a year ago, I launched Northern Survival. It was the first book in the Laced with Romance Collection. Sales were extremely well during the last four months of 2020. This was due to the high number of promotional ads bought. I did a lot of promotions, both paid and free. It was the first time I had money to invest in marketing, and it definitely paid off.
In total, I spent $275.42 in marketing this one book. It was all focussed on the launch months: September, October and November. I’ve spent nothing since, and still this book sells on average 5 copies a month (either paperback or eBook) and has a minimum of 5,000 pages read in the Unlimited Kindle program. I earned back the money spent on promotions by the end of November.
Since it’s launch, 842 copies have been sold, and 55,201 pages have been read. The book has received 47 reviews and has a 4.7 rating on Amazon.
While this may be small potatoes to some writers, this is a personal success. It’s my best selling book to date. While I have sold more copies of other books, such as Shadows in the Stone, I’ve sold more copies of Northern Survival in less time than the rest. It was all due to putting energy and money into marketing. Ideally, a marketing budget of $300 will go a long way to selling a book if done wisely. One book selling like Northern Survival did won’t earn a fantastic income, but five books with similar sales will.