Wednesday’s Word: Rita Lee Chapman presents “The Poinciana Tree”

author Rita Lee ChapmanIntroducing author Rita Lee Chapman whose first book Missing in Egypt kicked off her Anna Davies Mystery Series. The series continues with Missing at Sea and Missing in London. Her book, Winston – a Horse’s Tale is a story for horse lovers. The Poinciana Tree, a crime mystery, is her most recent release. She shared a little about this book in Wednesday’s Word.

1) What is the title of your most recent book? Is it a series, what genre is it and is it suitable for all ages?

The Poinciana Tree is my latest book and it is a crime mystery – a book for adults.

2) In a few short sentences, tell us about the book. Give us a glimpse of the plot without giving away any spoilers.

This story is set around the beautiful Poinciana tree, with its amazing red flowers.

Suzanne Matthews arrives home from work to find the kitchen in disarray and her daughter missing. After searching the house, her eyes turn towards the garden, drawn to the Poinciana tree. Underneath its canopy she sees her daughter, slumped against its trunk.

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Which way do we direct traffic for the best long-term results?

the Salvation of Mary Lola Barnes Diane McGyverWhile I’ve generally thought about this over the years, in the past two months, I’ve thought about it a lot.

  • In which direction do I direct traffic?
  • How many directions do I want that traffic to go?

We all have 24 hours in the day, and with busy lives – such as writing that next book – we want our time spent marketing our books to be efficient and effective. We get bonus points if we do one action for a book and it has a ripple effect for other times during the book’s life cycle and for our other books already published and books we will publish.

When it comes to book sales, when books are reduced to entice readers to buy, obviously, we want to direct traffic to the sale page, be that Amazon or another vender, so a click or two later, the book is sold.

But what about other times, when we want to do a simple share of the book and/or its information with the hope of someone buying it? And what about times we want potential readers to learn more about what we do and what we write in general with the hope they will one day buy a book?

This has me thinking long and hard about the many websites appearing in my radar these days.

For example, when I placed a promotional ad for Northern Survival with Awesome Gang (See warning about this site on my Promotional Sites page), the operators of this site suggested I complete an interview and share it with my readers to help promote the book.

After I submitted the interview, I asked myself: Why would I spend my time and my space on my social media platforms to send traffic to Awesome Gang to read my thoughts? Why wouldn’t I send them to my website, where they will not only read my thoughts today but see my past thoughts and my books and, if they like my material, follow me where long into the future, they’ll see what I’m doing? Better to do that instead of sending them to Awesome Gang where they’ll see that one interview frozen in time and nothing more…except what Awesome Gang has to offer.

This is exactly what Awesome Guy wants – for others to share news about them. It’s why they offer the free interview space.

Also, I ‘hired’ them to promote my book, not for me to promote them. My money should go towards them directing readers at my books and my site.

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Marketing: Our De-sensitivity for Advertisements

the Salvation of Mary Lola Barnes by Diane McGyverI’m going to be the first to admit I don’t see ads. My brain has the super power to look at a page, see the information offered and put blank squares over the advertisements, so they don’t distract me.

This started with newspapers and has become more refined while surfing the web. Partly because I’m not a shopper, so I’m not looking for deals, and partly because I’ve been inundated with ads since I was a child, so I’ve grown immunity towards them.

I’m not fussy about which ones I ignore: I ignore them all, the ones I’d never be interested in and products I would probably buy.

I’m talking about this because of an article I read last night. It discussed our ability to ignore ads has increased over the decades. Are you surprised? I wasn’t.

Bill Arnott has a Beat on “The Miramichi Reader” website where he imparts sage advice for writers with and without books published in his Writers’ Tips from Bill’s Workshop Series II. You can read the full article here: The Essentials of Ads and Promo.

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Wednesday’s Word: David A. Wimsett presents “Half Awakened Dreams”

David A. WimsettAuthor David A. Wimsett’s latest novel, Half Awakened Dreams: Volume I of the Carandir Saga, is an epic fantasy set in a world of gender equality where women and men have the same rights, opportunities and authority. It is the sequel to volume I, Dragons Unremembered.

Description

Wounded, an evil dragon escapes. Together as equals, the monarchs of Carandir, Queen Mirjel and King Ryckair, must subdue him with  a magical crown.

Ryckair is captured by a former lover who reveals the son he unknowingly fathered, the heir to the monarchy who vows to kill the king.

Mirjel must rule alone and rescue the king so they can complete the spell before the dragon fully rises.

In the queen’s absence, former nobles, who were exiled because they sided with the dragon, return and seize their lands. They declare that Carandir is only for pure Canadians and stir hatred among the masses. Mobs kill minorities and immigrants and drive others out as refugees.

There is magic, action, battles and political intrigue, as well as diverse cultures, languages, legends and poetry. Mr. Wimsett composed songs specifically for the book. Portions of the words are in the text and complete musical scores with lyrics are in an appendix.

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eBook Giveaway: “the Salvation of Mary Lola Barnes”

I’ve whoaed and hummed, thought a wee bit more about it, hummed and hawed, and wondered if it would work. I’ve never done it before, so I don’t know how smoothly or rocky the experience will be. In the end, I threw caution to the wind. The past year, I’m more of a ‘let the chips fall where they may’ kinda gal. So let’s do it.

To thank those who have followed and supported me over the years at this blog, I’m giving away five eBook copies of the Salvation of Mary Lola Barnes.

Given the restrictions Amazon presents to Canadians, I can’t gift a book to Amazon.ca without a lot of hassle and hoop jumping. Maybe I can’t do it at all. I read the ‘rules’ more than a month ago, and they have become a jumbled mess in my head.

However, I’ve found an easy solution.

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Update on Marketing Blitz and Why it’s Not Here Yet

It’s been a busy two weeks, and this past week has been challenging and unpredictable. So, the update for my marketing campaign for Norther Survival will not appear today. Here’s why.

Pickiness and Thoroughness

Northern SurvivalI’ve been reviewing the details of the ads, the results and the ‘companies’ selling the ads. It’s taken longer than I thought because I’m being overly picky and thorough. If I take the time to do this right, I will have a good resource to refer to with future book launches.

The list of online ‘companies’ that provide ads will benefit me and you because I’m creating a page (Promotional Sites) on this website to help others find places to promote their books.

More Promotions for Northern Survival

To keep this book in motion and to get it in front of new readers, I’m planning a short marketing blitz between November 16th and 20th. At that time, the $4.99 price will drop to 99 cents. I’ve already had confirmation on five paid ad sites, and I’m working on a few places to get the book where it won’t cost a dime. So this week, I’ve spent about eight hours looking for new places to promote the book and submitting it for consideration.

During this 90-day stint at KDP Select, I can’t offer a Count-down Deal because I’ve already offered free days for the book, so I’ll manually change the price to 99 cents and claim only 35% of royalties instead of the preferred 70%. I won’t use the final three remaining free days. My free days for this book are done. However, when the next KDP Select stint begins, on November 22nd, I’ll wait the 30 days and execute a Count-down deal.

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Corrected Links for Darlene Foster’s Wednesday’s Word

Amanda in HollandI’ll be honest, I have no idea what happened. The only thing I can think of is when I posted author Darlene Foster’s Wednesday’s Word segment, I had been battling WordPress’s forced use of their new editor. I had been frustrated by the process and the unknown territory.

If you were forced into the new editor after using the Classic Editor all these years, you know what I’m talking about. Anyways, I learned how to by-pass that editor by starting a post in the new editor, saving it as a draft, then going back to the original set up and opening up the post in Classic Editor. Problem solved. For now.

Or Gremlins were involved. Or I had a brain glitch. I have no idea. Either way, the links to Darlene’s social media sites were not for her. They were completely wrong. I sincerely apologize to Darlene and anyone using those leaks and being led astray. By some miracle, all the book links were correct.

I corrected the links with the interview, and I’ll post them here to make it easier for those who wish to connect with her to use them.

Happy Friday. 

Wednesday’s Word: Darlene Foster presents Amanda in Holland

Darlene FosterIntroducing children’s author Darlene Foster. She has several books in the Amanda series: Amanda in New Mexico, Amanda in Danube, Amanda in Alberta, Amanda in England, Amanda in Spain and Amanda in Arabia. Her Most recent book, Amanda in Holland – Missing in Acton, was released in September 2019. In this interview, she shares a little about it.

1) What is the title of your recent book? Is it a series, what genre is it and is it suitable for all ages?

My most recent book is Amanda in Holland: Missing in Action, book number seven in the Amanda Travels series featuring a young girl who has an exciting adventure wherever she travels. Although this a series, each book can be read as a stand-alone and does not have to be read in any order. The books are written for children between the ages of 7 to 12 although many adults enjoy them as well, especially if they enjoy learning about other countries. One adult reader recently said, “I love how you mix creativity, imagination and cultural appreciation in your writing – for minds of all ages!”

2) In a few sentences, tell us a little about the book. Give us a glimpse of the plot without giving away any spoilers.

In this adventure, Amanda is in Holland where she searches for a missing gardener, special tulip bulbs, a home for an abandoned puppy, and clues as to why her great-uncle didn’t return from the Second World War. She is there with her best friend Leah, and together they visit the amazing Keukenhof Gardens, the heart-breaking Anne Frank House, interesting windmills and a fun wooden shoe factory. But things are missing in the delightful country of Holland and intrepid traveller, Amanda Ross, is determined to find them, often putting herself in danger.

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Thoughts About the Highest Tides in the World

On Saturday, on our return trip from getting a load of hay, my youngest son and I ordered our last ice cream of the season from Dairy Queen and drove the short distance to the Shubenacadie River to watch it as we ate our treat. The last time we were there, we arrived just in time to see the mud flats swallowed up in 15 minutes by the rushing tides. It’s a sight to see if you’ve never seen it.

1986 F150 Ford loaded with hay

My son, who has always had an interesting perspective on the world and life, said after a few minutes of staring at the river, “The world’s highest tides. I guess somewhere had to be the highest.”

Ain’t that the truth.

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Marketing “Northern Survival” Sunday Update #6

Northern SurvivalWhile this was supposed to be a wrap-up post, I’m pushing that to next Sunday because of the activity with Northern Survival this week. I didn’t want to make this post extremely long.

While no paid or free ads were placed, I’ve been busy answering messages about the book and completing guest posts.

I received word mid-week that a review was coming shortly and that the reviewer requested an interview. That review appeared on Thursday. More about that below.

Speaking of reviews, the heightened activity of my book has generated many offers from pay-per-review people. For a dastardly price of usually more than $60 USD (I won’t calculate the Canadian price; it’s a week’s worth of groceries), they will write a professional review and post it on Amazon and Goodreads. I get one or two requests a day. I assume this is normal for just-released books that have generated a lot of exposure. I’ve received them before, but never on this scale. Like any writer, I want reviews, but I don’t want to get them this way.

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Today I’m a Guest at D. G. Kaye, Writer

Today, my interview with D. G. Kaye appears on her website, D. G. Kaye, Writer.

Debby is the author of several wonderful memoirs, including Conflicted Hearts: A Daughter’s Quest for Solace from Emotional Guilt and Twenty Years: After “I Do”: Reflections on Love and Changes Through Aging. She’s a fellow Canadian, an amazing writer and a lovely person.

When Debby asked if I wanted to be a guest on her website, I jumped at the chance. As Diane McGyver, I talk about my most recent release, Northern Survival. I also share a little advice for writers.

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Wednesday’s Word: C. A. MacKenzie Presents “Wolves Don’t Knock”

Introducing Nova Scotia author C. A. MacKenzie. Cathy enjoys writing poems, short stories and essays, many of which appear online and in various print anthologies and other publications. Her first novel, Wolves Don’t Knock, was published July 2018. In this interview, she shares a little about it.

1) What is the title of your recent book? Is it a series, what genre is it and is it suitable for all ages?

My recent novel is Wolves Don’t Knock. It’s evolved into a series, with the next two titled Mister Wolfe and My Brother, The Wolf. Mister Wolfe will be published within the next several weeks, with the last to be released in 2021.

Wolves Don’t Knock is a psychological drama. My granddaughter (12 at the time) read the book, but I’m not sure she understood everything that went on! I’d recommend 16+.

2) In a few sentences, tell us a little about the book. Give us a glimpse of the plot without giving away any spoilers.

Miranda is a sixteen-year-old, who had just given birth to a baby boy. She leaves the hospital to go for a walk and is kidnapped. She’s held for six years. The book is mainly about her readjustment to life with her mother and her son after being in captivity. The kidnapper, though, is not far away.

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Marketing “Northern Survival” Sunday Update #5

The promotions for Northern Survival’s book launch are basically over. It officially ends October 15th, when the eBook goes to its regular price of $4.99. That said, I will still promote the book in the coming months, just not as aggressively as I turn my attention to my next release, the Salvation of Mary Lola Barnes, and the writing of other stories.

This is the last update to detail what I’ve done. The October 11th update will be a wrap up with results. Here’s what happened in the marketing department this week.

PRICE

On September 30th, I reduced the price of the eBook to the final 99-cent sale price to prepare for the scheduled ads to run on October 1st and 3rd. The price will return to $1.99 on October 5th. Because the book is enrolled in KDP Select, Kindle Unlimited Members read for free.

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Wednesday’s Word: Barbara Carter presents “Ain’t Easy”

Barbara CarterIntroducing Nova Scotia author Barbara Carter. She has several memoirs to her credit: Floating in Saltwater, Balancing Act, Loose Gravel and a book of poetry Sad Girl, Bad Girl, and I. Her Most recent memoir, Ain’t Easy, was released in July. In this interview, she shares a little bit about it.

1) What is the title of your recent book? Is it a series, what genre is it and is it suitable for all ages?

My latest book is Ain’t Easy, a memoir of looking for love in all the wrong places.

This is book 4 in a series of memoirs that I’m working on. Each book can be read as a stand alone, or in sequence.

Most of my readers have started from the beginning and anxiously wait for the next book. Each book has a certain focus and theme and suitable for an adult audience.

2) In a few sentences, tell us a little about the book. Give us a glimpse of the plot without giving away any spoilers.

In the 1970s, a seventeen-year-old woman thinks she’s found the man of her dreams—a thirty-four-year old man. But when he turns out not to be the man she thought he was she tries to find love and happiness elsewhere. But it turns out not being so easy and she ends up losing herself to men and addiction, and ultimately must face the part she plays in creating her own misery.

This book is also about double sexual standards.

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Seeking ARC Readers for “the Salvation of Mary Lola Barnes”

I mentioned Booksprout in my Marketing Northern Survival Sunday Update #2. I stated I had never heard of or used the service before this date. Wanting to give this service an opportunity to see what it could do, I uploaded a copy of the Salvation of Mary Lola Barnes (PDF and Mobi formats).

Unlike Northern Survival, this is truly an ARC (advanced reading copy), and I’m sure when the paperback is reviewed when it arrives in two weeks, I’ll find things I need to correct and want to change. Keep this in mind if you decide to participate.

A few organic copies will be snatched up, but I’m interested in seeing if I can generate more interest by promoting the service and book. There are only 20 copies available.

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