Don’t Muddy Your Brand

Thought for the dayMy teen-aged son loves to attend truck pulls at exhibitions. He only has his beginners, but he’s itching to get behind the wheel and has created elaborate schemes that would see him get there before he has his full driver’s license. He has yet to successfully carry out a scheme, but his mind is always working on it.

The videos he captures at these truck pulls are mashed together and posted to his YouTube channel. After a big pull at the end of August, I told him I’d share his link on my Twitter feed, thinking I’d be helping him spread the word so he’d have more subscribers and more views.

“You can’t do that,” he said. “You’d muddy my brand.”

For a guy who has no problem getting muddy on his four-wheeler, he had a real problem with mud on ‘his brand’. He knows little about marketing – or does he?

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Wandering Slowly into YouTube

My Wandering PathI’ve been taking photographs since I was 11 years old. Over the past 39 years, I’ve felt comfortable behind the camera, but I’ve never overcome my discomfort of being in front of it. I’ve seen other authors bite the bullet and create videos on a regular basis and post them to YouTube. It helps get their names and books out there.

They don’t always talk about writing or their books. They create a following with interesting videos on a variety of topics.

I had shared a few videos in the past, but I want to do more. I’ve convinced myself the only way to do that is to gain experience making videos – because I like a challenge and my world isn’t crazy enough.

My first step was to watch videos by different people to see how they went about creating content. There are a wide-range of styles and subjects on YouTube, so it is easy to find something to pique your interest.

When I began practising with my phone to shoot videos, the first issue I noticed was the audio. I saw YouTubers often had a mic clipped to their shirt, so I did a little investigating.

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A Sincere Thank You

To everyone who has downloaded the free, Kindle-version of Shadows in the Stone since it went permanently free at Amazon, thank you. It has gone up and down in the standings the past week, reaching as high as 23rd in free Kindle Store.

At the moment, it sits at #43 in the Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Fantasy > Epic category in Canada.

If you haven’t picked up your copy yet to read now, later or some distance year in the future, you can download it from Amazon.ca and Amazon.com.

Every download gives the book more exposure.

Marketing: Results from Paid Promotion of FREE eBook

Lessons in Self-publishingOn Friday, my adult Christmas romance eBook Twistmas – The Season for Love was reduced to FREE for two days. To promote it on the first day, I added the book to Betty Book Freak’s mailing list. You can read about that here.

I took readings at each hour (Well, not each hour. I did sleep during the 24-hour span). I recorded the free downloads and the rankings on Amazon.ca and Amazon.com to get a feel on how the book sale performed.

Betty Book Freak’s email arrived in my inbox at 10:00 am Atlantic Standard Time (Nova Scotia time). By that time, seven books were already downloaded. My rankings for Free in Kindle Store were 21,332 (Amazon.com) and 18,810 (Amazon.ca).
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