Don’t Muddy Your Brand

Thought for the dayMy teen-aged son loves to attend truck pulls at exhibitions. He only has his beginners, but he’s itching to get behind the wheel and has created elaborate schemes that would see him get there before he has his full driver’s license. He has yet to successfully carry out a scheme, but his mind is always working on it.

The videos he captures at these truck pulls are mashed together and posted to his YouTube channel. After a big pull at the end of August, I told him I’d share his link on my Twitter feed, thinking I’d be helping him spread the word so he’d have more subscribers and more views.

“You can’t do that,” he said. “You’d muddy my brand.”

For a guy who has no problem getting muddy on his four-wheeler, he had a real problem with mud on ‘his brand’. He knows little about marketing – or does he?

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Two Vital Questions to Ask Yourself About Writing

Thought for the dayWe are all looking for our path to success, but our paths are drastically different. We all don’t get to success the same way, and we don’t all identify success in the same manner.

In my years of reading about marketing and writing, the same questions pop up, and by answering these two questions, it makes us better able to plan our writing careers. In fact, the answers to these two questions are vital in making important decisions in our publishing journeys.

Last week, I posed these two questions to members in my writers’ group. They have a month to think over the answers, but I’ve been thinking about my answers for much longer.

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Summer is Over and Work Begins

Thought for the dayWe can all ask, “Where did it go?”, but I think most of us who live in the north know summer passed in the usual form: too quickly. What started out to be a very cool June with snow and hail in Nova Scotia, eventually evolved into hot July and August days.

With cooler nights and mild days on the horizon, school started today where I live. That means the house is empty because everyone is either in school or at work. This is the first time I’ve had the house to myself during the day for more than two months.

While I hope you enjoyed your summer and I’d like to reminisce about mine, as John Wayne said, “We’re burning daylight.” So it’s time to buckle down and get back to work full time. My batteries are recharged, new ideas are splashing around in my mind, and I’m ready to start the next phase of my self-publishing journey.

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A New Year Has Begun at the Writer’s Desk

Good morning, everyone.

It’s been awhile since I’ve been here. After working every day for three years, I was in desperate need of a break. I should have taken one immediately after that seven-month out of the house, working every day for 12 to 14 hours job in 2014, but I didn’t. Instead, I jumped into a self-imposed every day, dawn to dusk working schedule of writing, editing, publishing and marketing. I squeezed in the other part of my life (family, household chores, animals, etc.) where I could.

So a break was necessary to reset my timer, recharge my batteries and reflect on what I’ve done and where I want to go next.

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The Cost of Hiring a Traditional Publisher

Throught of the DayHave you ever had one of those Ah-ha! moments? Those times in your life when you believed one thing only to find out the opposite was true?

Everyone has them. Some probably have them more than others. I like to refer to these Ah-ha! moments as thinking outside the box. That’s been a catch-phrase of the past two decades, so now it doesn’t have the same power as it did before. It has lost its edge from overuse and misuse. Thinking outside the box to some might be ordering muffins for a meeting instead of the doughnuts that have been ordered for the past ten years.

That’s not really thinking outside the box. That’s just making a change.

One way of thinking outside the box to me means someone has taken a truth that is generally known in society and flipped it inside out to reveal the actual truth. It’s like viewing something from a different angle and learning it is “B” instead “A” like everyone else thought.

This sort of discovery is thought of as innovative thinking because it was never before realised.

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Thought for the Day – Secret to Wellness

Throught of the DaySick time can really take a bite out of work time for many people. Since I work at home most of the year, I can easily keep working regardless of the cold or flu attacking my immune system. There have been a few bouts over the past ten years, however, that landed me in bed, unable to even look at a computer let alone make any sense of the words hopping around on the screen.

Usually I get a bad cold in October (about four weeks after the kids start back to school). Another one invades the house around February (you guessed it: brought home from school). March brings another round of sickness before spring delivers relief. Throughout these illnesses, I typically lose only one day’s worth of work because I struggle through them.

However, not everyone is as lucky as me. They may be exposed to germs more often or they work in positions that do not allow them to come in sick.

In May 2014, I was working out of the house with someone who shared their secret to wellness. It was simple and cheap to do, so I gave it a try. The results: I haven’t been sick since.

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Thought for the Day – Breaks

Throught of the DayAll work and no play make Jack and Jill…boring.

A seasoned entrepreneur said this last week during the business workshop I had attended. He went on to say we should work hard at our businesses, but we must also work hard at allowing ourselves some regular time off to enjoy life.

I’ve heard many others say the same thing over the past few years. It’s easy for business owners to work every waking hour. After all, if we don’t work, there’s no money coming in, and if there’s no money coming in, our business will fail, and we will have to work for someone else.

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