Results for January FREE Book Promotion

My survival and adventure laced with romance novel Northern Survival has done quite well since it’s release in September 2020. I’m using this book as my flagship. It’s a quick read, contains all the elements most of my novels do (survival, adventure, romance) and has been well received by readers.

For the next couple of years, I’m going to focus my promotions on this book to introduce Diane McGyver to new readers, who will hopefully check out my other books. My philosophy at this time is to have one book promoted like crazy that does excellent and leads to my other books instead of spreading my energy thin to promote multiple books. I’ll let you know how it goes.

In the three months it has been available, Northern Survival has sold (as of December 31, 2020) 498 copies and the number of pages read by Kindle Unlimited Members is 21,441 (x $0.0045 = $96.48). Since the book is about 200 pages, that’s about 107 copies read, give or take. Several readers may have read only part of the book and lost interest or was distracted by life.

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Starting a Self-publishing Career from Scratch

Every other week or so, a writer contacts me and asks how I do something or where to find information in regard to self-publishing. Often, these are writers who have been writing for a long time but have never entered the publishing world either traditionally or non-traditionally.

Sometimes they ask a question I can answer in one sentence. Other times, I can go to my website – this website – find the post or page on which I discussed that topic and send the link. Still other times, they have many questions. I try to answer the best I can, but my time is limited, and I can’t spend an hour crafting an email with links and details.

An hour to write an email? Yes, because I double check information or I find a reference to it on the web to ensure that information hasn’t changed and to provide a place where they can learn more. Then I read it carefully a few times to ensure I’ve said things properly, didn’t leave out a word and included everything I wanted to say.

It’s Already Online

The truth is, most of the information I provide is already on the web. Many times it’s on my website because, believe it or not, on January 3, 2021 (The First Step in Blogland), I mark ten years in blogland, and I’ve written about every step from writing that first draft to getting that published book in hand.

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Which way do we direct traffic for the best long-term results?

the Salvation of Mary Lola Barnes Diane McGyverWhile I’ve generally thought about this over the years, in the past two months, I’ve thought about it a lot.

  • In which direction do I direct traffic?
  • How many directions do I want that traffic to go?

We all have 24 hours in the day, and with busy lives – such as writing that next book – we want our time spent marketing our books to be efficient and effective. We get bonus points if we do one action for a book and it has a ripple effect for other times during the book’s life cycle and for our other books already published and books we will publish.

When it comes to book sales, when books are reduced to entice readers to buy, obviously, we want to direct traffic to the sale page, be that Amazon or another vender, so a click or two later, the book is sold.

But what about other times, when we want to do a simple share of the book and/or its information with the hope of someone buying it? And what about times we want potential readers to learn more about what we do and what we write in general with the hope they will one day buy a book?

This has me thinking long and hard about the many websites appearing in my radar these days.

For example, when I placed a promotional ad for Northern Survival with Awesome Gang (See warning about this site on my Promotional Sites page), the operators of this site suggested I complete an interview and share it with my readers to help promote the book.

After I submitted the interview, I asked myself: Why would I spend my time and my space on my social media platforms to send traffic to Awesome Gang to read my thoughts? Why wouldn’t I send them to my website, where they will not only read my thoughts today but see my past thoughts and my books and, if they like my material, follow me where long into the future, they’ll see what I’m doing? Better to do that instead of sending them to Awesome Gang where they’ll see that one interview frozen in time and nothing more…except what Awesome Gang has to offer.

This is exactly what Awesome Guy wants – for others to share news about them. It’s why they offer the free interview space.

Also, I ‘hired’ them to promote my book, not for me to promote them. My money should go towards them directing readers at my books and my site.

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Update on Marketing Blitz and Why it’s Not Here Yet

It’s been a busy two weeks, and this past week has been challenging and unpredictable. So, the update for my marketing campaign for Norther Survival will not appear today. Here’s why.

Pickiness and Thoroughness

Northern SurvivalI’ve been reviewing the details of the ads, the results and the ‘companies’ selling the ads. It’s taken longer than I thought because I’m being overly picky and thorough. If I take the time to do this right, I will have a good resource to refer to with future book launches.

The list of online ‘companies’ that provide ads will benefit me and you because I’m creating a page (Promotional Sites) on this website to help others find places to promote their books.

More Promotions for Northern Survival

To keep this book in motion and to get it in front of new readers, I’m planning a short marketing blitz between November 16th and 20th. At that time, the $4.99 price will drop to 99 cents. I’ve already had confirmation on five paid ad sites, and I’m working on a few places to get the book where it won’t cost a dime. So this week, I’ve spent about eight hours looking for new places to promote the book and submitting it for consideration.

During this 90-day stint at KDP Select, I can’t offer a Count-down Deal because I’ve already offered free days for the book, so I’ll manually change the price to 99 cents and claim only 35% of royalties instead of the preferred 70%. I won’t use the final three remaining free days. My free days for this book are done. However, when the next KDP Select stint begins, on November 22nd, I’ll wait the 30 days and execute a Count-down deal.

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Seeking ARC Readers for “the Salvation of Mary Lola Barnes”

I mentioned Booksprout in my Marketing Northern Survival Sunday Update #2. I stated I had never heard of or used the service before this date. Wanting to give this service an opportunity to see what it could do, I uploaded a copy of the Salvation of Mary Lola Barnes (PDF and Mobi formats).

Unlike Northern Survival, this is truly an ARC (advanced reading copy), and I’m sure when the paperback is reviewed when it arrives in two weeks, I’ll find things I need to correct and want to change. Keep this in mind if you decide to participate.

A few organic copies will be snatched up, but I’m interested in seeing if I can generate more interest by promoting the service and book. There are only 20 copies available.

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A Busy Spring and a Book Launch Sale

I can’t get over how busy the past four months have been for me. While I have been writing a little, editing a lot and formatting books, an equal amount of time (if not more) has been spent offline, away from the computer.

Life is going in the direction I had planned, so I’m far from complaining. However, I am rethinking a few things I had planned.

For instance, I wrote two short novels last year, both under 70,000 words. They were not fantasy and because of advice from other writers and Amazon’s algorithms, I had decided to publish these and others of similar fashion under a new pen name. Of course, a new pen name would create a few challenges of its own, but I was prepared to tackle them.

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Safeguarding Our Personal Treasures Before and After Death

One of my genealogy columns published over the summer was titled There’s No Guarantee in Life or Death. It’s about wills and estates, something I’ve been thinking about a lot in the past six months because my mom is in the final stages of Alzheimer’s Disease. I’m thinking about my final wishes more than hers (hers are taken care of) and wondering what mess I might leave my kids to sort through. I’m also wondering about the things I value, such as my genealogy research and the books I’ve written, and who would appreciate them most.

“In these days where diseases, such as dementia, are on the rise, I believe it is less likely the well-thought out plan for estates will be executed.”

Why? Because a person’s ability to control their affairs and stuff while they’re still alive becomes almost impossible when diseases of the brain take hold. This leaves control of their stuff with those they live with or those, family or friends, who enter their home to see to their daily needs.

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Nora Roberts and Plagiarizing Books Rant – Word Theft

The story about Christiane Serruya broke last week or the week before. I’ve been ignoring most of it, getting the gist of it and carrying on because February is a busy writing and editing month for me. However, I read a post by Nora Roberts a few days ago and another yesterday which made me stop and think about this whole writing thing and word theft.

Below are my thoughts on the matter. They won’t be what others think, but these are mine. Take them for what they are worth. When it comes to the written word, the one word that screams at me is integrity.

I can’t remember the first time or the first book I read by Nora Roberts. It was long ago. I’ve read several and while I’m impressed with the stories, what impresses me most about this woman is her ability to churn out stories. She is a writing machine I wish to emulate.

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Don’t Muddy Your Brand

Thought for the dayMy teen-aged son loves to attend truck pulls at exhibitions. He only has his beginners, but he’s itching to get behind the wheel and has created elaborate schemes that would see him get there before he has his full driver’s licence. He has yet to successfully carry out a scheme, but his mind is always working on it.

The videos he captures at these truck pulls are mashed together and posted to his YouTube channel. After a big pull at the end of August, I told him I’d share his link on my Twitter feed, thinking I’d be helping him spread the word so he’d have more subscribers and more views.

“You can’t do that,” he said. “You’d muddy my brand.”

For a guy who has no problem getting muddy on his four-wheeler, he had a real problem with mud on ‘his brand’. He knows little about marketing – or does he?

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A Hard Lesson Learned

Hard Lessons LearnedAlthough it’s tough to admit it, six years ago, I made a horrible mistake in my publishing journey. After publishing the first book in my Castle Keepers fantasy series, Shadows in the Stone, I should have buckled down and completed the draft to the second book in the series, Scattered Stones.

However, feeling the pressure to get more books on my publishing shelf, I wrote a few short stories that were not in the fantasy genre. They were quick writes, quickly edited by my editor and quickly published. I soon had four books on my shelf. It looked impressive.

I was following the advice of those who believed the more books on a shelf, the more a writer gets noticed because they have a larger footprint.

However, those giving advice didn’t stress the vital fact that the books written should all be in one genre. Readers sometimes stick to one genre, so those who loved my fantasy novel might not like my contemporary stories about death, domestic abuse or a cranky neighbour.

Sigh.

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No One is Surprised: CreateSpace Closes and KDP Print Takes Over

Amazon CreateSpace KDP PrintBetween putting the laundry in the washer and hanging it on the line and while I was making pancakes for my youngest child, washing dishes and waiting for the buzzer on the oven to go to indicate the cinnamon rolls were ready for extraction, an email popped up in my inbox.

The subject told me all I wanted to know, and if Amazon thought they’d surprise me, they couldn’t have been more mistaken: CreateSpace and Kindle Direct Publishing to become one service

I didn’t bother opening the message; I was too busy, and I knew what it was all about.

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Every Writer Has a Dog in this Cocky Fight

Have you been following cockygate?

What is that, you ask?

Well, hold onto your socks and chickens, it has nothing to do with footwear or fowl and everything to do with romance novels.

First, let me tell you the name of a writer who you have probably never heard of before. It seems this is part of the big mystery: no one knew who this writer was before cockygate became a thing. A copyright thing.

It all started a few days ago when news of an unknown writer getting exclusive rights to use a generic word in a book title hit Twitter. This all sounds very weird, and it’s about to get weirder.

The nobody’s name is Faleena Hopkins. The story begins for this woman on June 16, 2016 when she published the first book in the Cocky romance series. Since then, a few more books were published.

Over the past year or so, she’s claimed other romance writers have used the word ‘cocky’ to copycat her stories because there were so good, famous, long . . . cocky. This led to her claim that other writers used the same stock image as she did to get sales, tricking unsuspecting writers into buying their book instead of hers.

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Creating a Blog that is User-friendly

I’ve learned a lot about blogging since January 2011, when this blog came to life. Over the years, I’ve tweaked it and completed major renovations countless times. Sometimes I made these changes because I was bored with the site; other times I learnt how to improve the appearance and ‘saleability’ of it.

Along the way, I have strived to make the blog design user-friendly. After all, if visitors can’t find what they want and what I want them to find, it frustrates both parties. I’ve been on blogs and websites where information was difficult to locate. I usually give up and search for another site with the same information.

I hope my blog is user-friendly and things are easy to find, but I’m always looking for ways to improve the experience. So when D. Wallace Peach made a post entitled 7 Steps to a User-Friendly Blog, I had to see if there were any tips I could use.

There were, so if you have a blog, I suggest reading her post. Visually, it might not improve your page, but the behind-the-scenes technical stuff will improve a visitor’s experience.

El Camino

hiking shoesAfter watching the movie The Way, I’ve decided to walk El Camino in spirit first while I wait for the opportunity to go to Spain. My trek of 880 kilometres will be tracked on my El Camino page. I’ve been walking since the end of May, but I didn’t start keeping track of the distance until July 1st.

So far, I’ve walked 95 km. I just left Puente la Reina, and I am on my way to Mañeru. So far, my feet feel great–especially with the new hiking shoes. However, my tendinitis is not improving. On the bright side, it’s not getting any worse.

What is Google AMP, and how can I deactivate it?

A few weeks ago, I noticed something strange when I checked the stats for my blog. In the Referrer Section was a referral from me, or at least it appeared to be from me until I revealed the complete address. It began as dianetibert.com.cdn.ampproject.org followed by about 50 more letters and numbers.

The Referrer Section reveals the paths visitors take to get to my website. The majority are usually through search engines, WordPress.com reader, Facebook and Twitter, but I often get visitors from other sites too.

The names are familiar and if a new one pops up, I check it out. Knowing where traffic comes from helps in many ways, including informing me of new websites that may have information that will help me in my publishing / writing journey.

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Saturday Morning News Briefs

Shadows in the Stone Permanently Free at Amazon

FREE eBook Read Everywhere

Many years ago, before self-publishing really took, the goal for many writers was to get a book permanently free at Amazon. It was relatively easy back then but for the past six years, Amazon has been reluctant to set books at permanently free. I was told the only way to do it was to set it for free at other vendors and hope (or scheme) customers would tell on you and Amazon would price match it. However, I’ve tried this several times over the years without luck. Until now.

I checked my sales record this week and discovered the book was being sold for free starting on May 9th. Yet, the book still showed a price of $0.99. Confused, I let it play out, watching my books be purchased for an invisible free price sticker. Last night, I checked again, and the Amazon sites finally revealed the true price: FREE.

Why do authors want a book permanently free? In my case, it’s because I want the first book in the series free in hopes the second book will be bought. Next spring, I hope to publish book 3 in the series, and with this boost in ‘sales’, it should do well. At least that is the hoped for outcome.

You can download Shadows in the Stone at Amazon Canada and Amazon US.

Who’s Pointing at Your Book at Amazon

Last week I shared David Gaughran’s experience with Also Boughts at Amazon. Since then, he’s written a post to share more information on this subject from a different angle. Gaughran’s experience in analysing data such as this helps explain some of the mysteries behind how Amazon works. Read more about this in David Gaughran’s post Who’s Pointing at You.

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