For one week, my epic fantasy eBook Shadows in the Stone was reduced from $3.99 to $0.99. To help promote it, I added the book to Betty Book Freak’s mailing list. I didn’t put it on any other site because I wanted to gauge the results of the paid ad.
Readers of this blog will remember I’m working on my marketing skills, running experiments and testing promotional ideas. The two posts I previously wrote about on this subject are:
- Free eBook and the Year of Marketing – Help for Self-published Authors
- Marketing Results from Paid Promotion of Free eBook
Like all marketing campaigns, many things influence results—day of the week, day of the year, number of subscribers to mailing lists, full moons, a horrible book, a terrible blurb, Trump stealing the spotlight, ghastly book covers, vacations, hens laying…you get the picture—so what did or didn’t work one time might be completely opposite the next time.