Marketing: Our De-sensitivity for Advertisements

the Salvation of Mary Lola Barnes by Diane McGyverI’m going to be the first to admit I don’t see ads. My brain has the super power to look at a page, see the information offered and put blank squares over the advertisements, so they don’t distract me.

This started with newspapers and has become more refined while surfing the web. Partly because I’m not a shopper, so I’m not looking for deals, and partly because I’ve been inundated with ads since I was a child, so I’ve grown immunity towards them.

I’m not fussy about which ones I ignore: I ignore them all, the ones I’d never be interested in and products I would probably buy.

I’m talking about this because of an article I read last night. It discussed our ability to ignore ads has increased over the decades. Are you surprised? I wasn’t.

Bill Arnott has a Beat on “The Miramichi Reader” website where he imparts sage advice for writers with and without books published in his Writers’ Tips from Bill’s Workshop Series II. You can read the full article here: The Essentials of Ads and Promo.

Continue reading