Don’t Muddy Your Brand

Thought for the dayMy teen-aged son loves to attend truck pulls at exhibitions. He only has his beginners, but he’s itching to get behind the wheel and has created elaborate schemes that would see him get there before he has his full driver’s license. He has yet to successfully carry out a scheme, but his mind is always working on it.

The videos he captures at these truck pulls are mashed together and posted to his YouTube channel. After a big pull at the end of August, I told him I’d share his link on my Twitter feed, thinking I’d be helping him spread the word so he’d have more subscribers and more views.

“You can’t do that,” he said. “You’d muddy my brand.”

For a guy who has no problem getting muddy on his four-wheeler, he had a real problem with mud on ‘his brand’. He knows little about marketing – or does he?

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No One is Surprised: CreateSpace Closes and KDP Print Takes Over

Amazon CreateSpace KDP PrintBetween putting the laundry in the washer and hanging it on the line and while I was making pancakes for my youngest child, washing dishes and waiting for the buzzer on the oven to go to indicate the cinnamon rolls were ready for extraction, an email popped up in my inbox.

The subject told me all I wanted to know, and if Amazon thought they’d surprise me, they couldn’t have been more mistaken: CreateSpace and Kindle Direct Publishing to become one service

I didn’t bother opening the message; I was too busy, and I knew what it was all about.

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KDP Print Now Provides Proof and Author Copies

KDP Print ProofA welcomed message arrived in my inbox this evening. Amazon’s KDP Print will now provide self-published authors with the option of purchasing a proof of their book before it goes on sale for the public. The message also stated writers could purchase author copies.

In my post, dated April 17, 2017 (read Amazon’s New KDP Print Feature is Bad News for CreateSpace Users), one of the major drawbacks of KDP Print over CreateSpace was the inability to order proofs and author copies.

CreateSpace marked its proofs with a large “PROOF” across the last page. KDP Print will take this one step further and “have a ‘Not for Resale’ watermark on the cover and a unique barcode but no ISBN”.

I’m not sure why the extra security is needed since proof copies were the same price as author copies and if a proof was good enough, more copies could be purchased. Does anyone have any thoughts on this?

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A Sincere Thank You

To everyone who has downloaded the free, Kindle-version of Shadows in the Stone since it went permanently free at Amazon, thank you. It has gone up and down in the standings the past week, reaching as high as 23rd in free Kindle Store.

At the moment, it sits at #43 in the Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Fantasy > Epic category in Canada.

If you haven’t picked up your copy yet to read now, later or some distance year in the future, you can download it from Amazon.ca and Amazon.com.

Every download gives the book more exposure.

Amazon’s New KDP Print Feature is Bad News for CreateSpace Users

The first news I heard about KDP Print was in an email from Amazon on February 15th. Since then, I’ve read articles, blog posts and comments about it and watched the praise given by Amazon for this service dwindle quickly.

In the email, Amazon announced they were making print book publishing easier for writers. They stated, “KDP prints your book on demand and subtracts your printing costs from your royalties, so you don’t have to pay any costs upfront or carry any inventory.”

That’s what CreateSpace does. Sort of. I believe CreateSpace takes the cost of the printing of the book from the sale price, then takes a cut of the royalties. Until I see the numbers and do the math, I am unsure which service will offer a better financial deal for authors.

The message also stated, “It also enables you to receive consolidated royalty payments for paperback and eBook sales. You can view combined reports and manage your print and eBook publishing from one website.”

Except, I’m okay with visiting two sites to get my sales reports. In fact, I prefer CreateSpace’s sales report much more than I do Kindle’s. Kindle’s is not straightforward and too clunky to find answers quickly.

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Books with Table of Contents in the back of eBooks targeted by Amazon

New FlashAmazon is an extremely innovative company – and usually quite responsive to self-publisher’s concerns – but sometimes it gets things very wrong too.

Today is one of those times.

I’ve received several reports from writers threatened with having books removed from sale, and heard even more worrying stories from others who had their titles actually removed from the Kindle Store without notice.

What were these authors guilty of? What crime did they commit for Amazon to adopt such heavy handed treatment? Something completely innocuous: the Table of Contents was at the rear of their books instead of at the front.

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Simple Tips to Make Your Book Description Standout on Amazon

Lessons in Self-publishingConfession: When I uploaded my first book to Kindle many moons ago, dozens of things ran through my mind…

  • Is anyone going to read it?
  • Is anyone going to like it?
  • Will the interior formatting pass Kindle’s inspection?
  • Will the cover be the right size and quality?
  • Did I miss something that will make it not appear on the website?
  • Is the ISBN correct?
  • Am I spelling my name right? (Yes, I worried about this too)
  • Am I choosing the right key words?
  • Is my description good enough?
  • Are there spelling mistakes in the description?
  • Will the power go out before I complete the publishing? (Okay, that’s my worry today because of the blizzard outside.)

Publishing for the first time can be overwhelming. The goal is get the book uploaded and to not get bogged down by unimportant details. Worrying about all these things I listed gave me no mindset to focus on individual aspects of the eBook publishing process.

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