Creating Your Brand and Why It’s Important

On my journey to promote my books, I took another look at branding. I’ve read about this many times over the past five years and each time, it gave me pause for thought and examination. This time was no different, and I reviewed my websites, my book covers and the few social media platforms I use to promote my books.

My focus was on my McGyver blog and the book covers. Everything else is designed to spread the brand further.

First, what is branding?

Experts who specialize in this will explain it better, but I’ll give it a shot.

The simple explanation is the manner in which you present your products in all formats across all public places.

The long answer is the themes, colours, tones, images, icons, graphics, fonts and messages used in and on your books, your websites, your business cards, your social media platforms, your promotional T-shirts and everything else associated with your products. It often means using the same banner on the top of your website and social media accounts.

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Saturday Morning Briefs

Keywords Are the Key to Amazon Success

“As marketers, it’s a big part of our job to get more readers, but as you probably have discovered, that’s often a challenge. With so many books and so many titles competing for the same attention, setting yours apart from the pack can be hard.

“On the flip side, what if you have a book with limited attention, because your topic isn’t wildly known? How do you drive attention to a book about something that doesn’t have top of mind awareness? The good news is, it’s totally possible. And I’m going to tell you how!”

To continue, read Amazon Keywords: The Secret to Doubling Your Sales and Pulling in New Readers! by Penny Sansevieri.

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