Marketing “Northern Survival” Sunday Update #2

Northern Survival

We’re almost at the halfway mark of the month. So far, sales have been better online for this book launch than previous book launches. However, face-to-face sales are still not happening. Here’s the summary of where my books appeared in the past week. For this week’s promotion, the book is half price, only 99 cents. The sale ended Thursday September 10th, and the book is back to the regular $1.99 price.

Discount Book Man – $15 USD – $5 (coupon) ($13.61 CAD)

On September 7th, my book was posted to Discount Book Man’s website and sent to the subscribers of their newsletter. I’ve never used this service before. After I had bought an ad from Awesome Gang, I received an email message from them to confirm my order. In that message, there were several other ad sites mentioned, some that offered coupons, including one for Discount Book Man. That’s where I found the $5 off coupon to reduce the fee from $15 to $10.

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Marketing “Northern Survival” Sunday Update #1

Northern Survival
The eBook is NOW AVAILABLE at Amazon

As mentioned in my Book Launch post, I am trying a few new things this September to promote my book online. Given the current limitations to public events and possibly the cancellation of the annual craft show this fall where I sell a large number (large number as in between 30 and 50 each year) of books, I don’t have the usual venues in which to get my new book in front of readers.

I know, online is where it’s at, but I sell a lot of books in person from a small table at craft shows, farmers’ markets and pop-up markets. I love talking to readers, and I always meet a published or hope-to-be published author at events.

Turning to online means trying new things and investing money in ads instead of gas and table rentals. My Sunday updates will summarize where I appeared online during the week to promote my book. I’ve checked out dozens of sites that offer ads, some free, some that cost money. My wallet doesn’t permit me to spend hundreds of dollars willy-nilly, so I set my budget at around $100 to see what I could do with it. That’s $100 for the entire month.

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