Have you ever been to a book launch—a physical book launch where you get to meet the author and buy a paperback copy of the publication? It’s exciting, isn’t it? Seeing all those books flying off the table, chatting with writers and readers and sampling little squares. I’m certain there are many happy memories made from these events, for both the writer and the reader.
Book launches were important to get the writer’s name and book out there, and to sell a huge amount of books in a short period of time. Publishers used these events as marketing tools. Even if a person missed the launch, they may make a mental note to buy the book another time, or simply go online and buy a paper copy.