Marketing “Northern Survival” Sunday Update #4

The promotions for my book launch for Northern Survival are almost complete.

Here’s the summary of what I’ve done to promote the book and where it appeared in the past week. My price stayed at, what I’m now calling, the launch price of $1.99. On October 15th, I will increase the price to $4.99.

The Laker – Free

About two weeks ago, I wrote and submitted an article about my book to a local online newspaper. On September 19th, it appeared: Author From Milford Releases Latest Book Northern Survival. I love free publicity. I’ve had various articles published in this newspaper (formerly The Weekly Press), including my weekly Garden Tales column a few years ago, interviews of other authors and other press releases for my books. The newspaper has changed form and editors, but it’s still alive.

Hot Zippy – $24 USD ($32.57 CAD)

On September 23rd, I ran an ad with Hot Zippy. I’ve never used this service before, and, as mentioned above, I did not reduce the price of my book.

The website to book the promotion is here. They have a few genre sites, and the one that suited my book the best was Romance.com. Books are promoted through an email subscription and social media accounts (Facebook, Twitter, Pinterest). Continue reading

Marketing “Northern Survival” Sunday Update #3

I’m half way into my book launch promotions for Northern Survival, and Fall is two days away.

Quick Fact: On September 17th (in some year not long ago, or perhaps it was this year or the next), the four-seater plane, in which Olive and John were travelling, crashed in Northern Ontario. They were only days away from the first day of autumn in a place that greeted winter earlier than here in Nova Scotia and many other places in North America.

Here’s the summary of where my book appeared in the past week. For this week’s promotion, I took advantage of Kindle Select’s free days at Amazon. I used only 2 of the 5 for September 17th and 18th. The other five days, the book was at regular price: $1.99.

The Miramichi Reader – $10 CAD a month

On September 14th, I sent my ad to The Miramichi Reader, and they placed it in their right-hand margin that evening. The website is operated by a local fella in my neighbouring province of New Brunswick. James posts reviews, releases and other news in the local (and sometime not local) book industry. He offered a reasonable price for ad space from now until December 31st. That price fit into my budget, so the ad I made will remain on this site until the end of the year. At that time, I’ll evaluate it and decide if I want to continue.

The link connected to the ad takes people to the Northern Survival book page on my McGyver site and because WordPress keeps track of where visitors come from, I’ll be able to see how many come from The Miramichi Reader.

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Today I’m at Indie Author News

Indie Author News is a paid for service. It cost $25 USD, which translated to $33.92 Canadian (Yeah, our dollar sucks!). I’m hoping for results, but we’ll see. I’ll share my results of all these ad providers when the book launch promotions for Northern Survival are completed: the first week of October.

While ads may only give a small bump in sales, that small bump may translate into a larger bump by the next ad.

You can visit the website to learn more and see how things are presented (Indie Author News), but here’s how the top of the page looks today with my “Book of the Day” ad at the top right.

Indie Author News ad

Book Launch: Northern Survival on Sale for 99 cents

Northern Survival

To celebrate the release of Northern Survival, it’s on sale for 99 cents for seven days, starting today. I’m making September the month of intense promotions for this fast-paced read that I identify as fiction – survival – adventure – romance.

For this 7-day sale, my book will be mentioned in the following promotional newsletters, blogs and websites.

I’m waiting on a few other sites to respond. When they do, I’ll make note of them.

I’ll also make posts about the book and the sale on this website, my McGyver website, Quarter Castle Publishing website, the publisher’s Twitter account and my Instagram.

At the end of the Book Launch campaign, I’ll give a summary of the results. That will be October 6th. The only marketing site I’ve used before was eBook Betty, so it will be interesting to see the results the others produce.

From Friday September 4th to Thursday September 10th, Northern Survival will be half price: 99 cents. It’s available at:

Happy Reading.

99 cent sale

Book Launch Update and Locked Out of Twitter

On Saturday June 15th, I launched Revelation Stones at Dartmouth Book Exchange. There were many events and activities going on in Cole Harbour that day, so traffic was intense. While many places were busy, the book store wasn’t. However, that didn’t stop the book launch from being a success, particularly since I went into it with no expectations.

I met several new readers and saw several familiar faces, who stopped in specifically to say hello and buy my book. Thank you to everyone who came.

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Book Launch: Revelation Stones at Dartmouth Book Exchange

Tomorrow, Saturday June 15th, between 1:00 pm and 4:00 pm, I launch Revelation Stones, the 3rd book in the Castle Keepers series at Dartmouth Book Exchange, 1187 Cole Harbour Road, Cole Harbour, Nova Scotia. I spent the first 29 years of my life in that community and return often to visit family. While I’ve not lived there since 1996, it still feels like home.

I’ll also have paperback copies of Shadows in the Stone (book 1) and Scattered Stones (book 2), as well as book 1 in the Mystical series, a series within a series, Beyond the Myst.

This is my first event in a book store, so I’m going in with no expectations; my goal is to have fun, meet readers and sell a few books.

I laughed out loud when I thought of the fun that could be had if that’s all that’s expected. It’s a good goal in life. I think I’m going to milk it.

If you’re in Cole Harbour tomorrow, pop in, have a chat. The Dartmouth Book Exchange has thousands of used books; you’ll find one you love.

Virtual Book Launch Winners

Book LaunchYesterday I launched Fowl Summer Nights on Quarter Castle Publishing’s Facebook Page. Anyone who shared the event, Liked the Quarter Castle Publishing page, Liked a comment or left a comment had their name entered into a draw.

The first name drawn won a paperback copy of Fowl Summer Nights.* The winner was Cathy MacKenzie.

The second name drawn won an eBook copy of Fowl Summer Nights. The winner was Pat D’Entremont.

Congratulations Cathy and Pat. I’ll be in touch.

If you were not a winner and would like another chance to get a free copy, check out the Goodreads Giveaway. The deadline is April 11, 2014.

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Fowl Summer Nights Virtual Book Launch

Book LaunchThe virtual book launch for my novella Fowl Summer Nights is taking place today at Quarter Castle Publishing’s Facebook page.

Pop over to see what’s going on. You might win a book!

If you Share the event and either Like a status or leave a comment, your name is entered into a draw to win an eBook copy or paperback copy of Fowl Summer Nights.

During the virtual launch, I’ll post the following news:

Goodreads Giveaway: Enter to win a paperback copy of Fowl Summer Nights through Goodreads. Deadline: April 11, 2014.

Free Promotion on Kindle: To celebrate the launch of Fowl Summer Nights, the short stories The Man Who Reads Obituaries, Mutated Blood Lines and Dancing in the Shine are available for free at Amazon (Kindle). The links to these promotions are found at the launch.

A short time ago, I posted a video of me reading from Fowl Summer Nights. I’ll talk about the making of the video in a future blog post. For someone who’d rather be behind the camera instead of in front of it, this video was a real challenge. I learned a lot, however, so I’ll be able to apply the knowledge to future projects.

To participate in the book launch visit Quarter Castle Publishing.

Fowl Summer Nights Banner

Book Launch: Charlotte R. Mendel

Book LaunchOn Saturday October 19, 2013 between 11:00 am and 12:00 pm, Fernwood Publishing will launch Charlotte R. Mendel’s first novel, Turn Us Again, at the Elmsdale Public Library, Elmsdale, Nova Scotia.

Guests will be treated to a reading by the author, snacks and drinks. Fernwood representatives will be on hand in the lobby for anyone who wishes to purchase a signed copy of Turn Us Again.

This is Charlotte’s first book. Her writing has appeared in City Lights, the Tel Aviv supplement of The Jerusalem Post, The Breastfeeding Diaries, The Nashwaak Review, The Healing Touch of Horses and several other anthologies. She currently lives in Enfield, NS, with her family.

Summary: Called to his dying father’s bedside, Gabriel Golden’s life is turned upside down after receiving his mother’s journal. The journal chronicles his mother’s life in post-war Britain, her genteel upbringing and her eventual marriage to Gabriel’s father, a complicated man raised in an aggressive, Jewish family who drinks to escape financial worries. Gabriel is shocked as the novel reveals dark secrets about his parents’ relationship, shaking Gabriel’s preconceptions about his father — and himself.

Based on a true story and winner of the H.R. Percy Novel Prize and the Beacon Award for Social Justice, Turn Us Again is a powerful exploration of the dynamics within family relationships, enticing the reader to embark on a journey towards a more complex understanding of the issue of abuse.

Mendel, Charlotte R - Turn Us Again

Are Book Launches a Thing of the Past?

frogHave you ever been to a book launch—a physical book launch where you get to meet the author and buy a paperback copy of the publication? It’s exciting, isn’t it? Seeing all those books flying off the table, chatting with writers and readers and sampling little squares. I’m certain there are many happy memories made from these events, for both the writer and the reader.

Book launches were important to get the writer’s name and book out there, and to sell a huge amount of books in a short period of time. Publishers used these events as marketing tools. Even if a person missed the launch, they may make a mental note to buy the book another time, or simply go online and buy a paper copy.

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Book Launch: Nova Scotia Ghosts and Great Stories

Millie Macumber was a long time telephone operator in Maitland in the days when the operators, known as ‘central’ often worked alone. They knew practically everything that went on in the communities as listening in was almost a part of their job. This night a call came in for Gwen and Eugene Hirtle. When Millie answered and forwarded it on, there was no answer at the Hirtle home. The caller then said she would call again to which Millie replied that she didn’t need to bother; the Hirtles were away for the weekend and wouldn’t be home until Sunday night.

That’s just one of the stories you’ll find in Hattie Dyck’s book, Best Kept Secrets – From a Generation Past (2010, 231 pages). It includes home remedies, old traditions, community stories, news events, ghost stories and much more.

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Book Launch: Snow Day at Farmer Brown’s

On Saturday October 29th, author Shanda Cameron and illustrator Danielle Shreeman launched their second book at the Elmsdale Library.

I had read about the event in the local newspaper, The Weekly Press, and wanted to see firsthand how this self-published author went about presenting her book to the public.

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