Just over a year ago, I launched Northern Survival. It was the first book in the Laced with Romance Collection. Sales were extremely well during the last four months of 2020. This was due to the high number of promotional ads bought. I did a lot of promotions, both paid and free. It was the first time I had money to invest in marketing, and it definitely paid off.
In total, I spent $275.42 in marketing this one book. It was all focussed on the launch months: September, October and November. I’ve spent nothing since, and still this book sells on average 5 copies a month (either paperback or eBook) and has a minimum of 5,000 pages read in the Unlimited Kindle program. I earned back the money spent on promotions by the end of November.Continue reading