Publishing 101: Book Trailer

Publishing 101This is one in a series of posts entitled Publishing 101: Draft to Book in 30 Days. To learn more about this challenge, visit the Publishing 101 page, where all links regarding this topic will be listed as they become available.

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Book trailers are interesting, they’re fun to watch and can be fun to make. In the past few years they’ve become all the rage with publishers and authors. It’s as if your book has hit the big screen even though it’s still on paper.

How important are book trailers to book sales? I can’t answer that. The only information I’ve read is ‘unknown’. Like many marketing ideas, it’s difficult to say which one entices readers to buy a book.

Still, book trailers are an asset, and if you can make one, they certainly shouldn’t hurt sales.

I create my trailers in Windows Live Movie Maker that came with MS Word 2010. Here are the basic steps:

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Making of a Book Trailer

Book Trailer - Shadows in the StoneOver the past few months, I’ve been gathering pictures and ideas to create a book trailer for my fantasy novel, Shadows in the Stone. I’ve watched about two dozen trailers of various degrees of quality to get an idea of what others are doing. Even the poorest was interesting and held my attention, which meant they worked. The high quality trailers were elaborate with a cast, unique music and played like a movie trailer.

My hope is my trailer falls somewhere in the middle; it’s my first, and although I see a few things that need to be changed, I don’t have the experience to fix the problems…yet.

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