Don’t Muddy Your Brand

Thought for the dayMy teen-aged son loves to attend truck pulls at exhibitions. He only has his beginners, but he’s itching to get behind the wheel and has created elaborate schemes that would see him get there before he has his full driver’s license. He has yet to successfully carry out a scheme, but his mind is always working on it.

The videos he captures at these truck pulls are mashed together and posted to his YouTube channel. After a big pull at the end of August, I told him I’d share his link on my Twitter feed, thinking I’d be helping him spread the word so he’d have more subscribers and more views.

“You can’t do that,” he said. “You’d muddy my brand.”

For a guy who has no problem getting muddy on his four-wheeler, he had a real problem with mud on ‘his brand’. He knows little about marketing – or does he?

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Two Vital Questions to Ask Yourself About Writing

Thought for the dayWe are all looking for our path to success, but our paths are drastically different. We all don’t get to success the same way, and we don’t all identify success in the same manner.

In my years of reading about marketing and writing, the same questions pop up, and by answering these two questions, it makes us better able to plan our writing careers. In fact, the answers to these two questions are vital in making important decisions in our publishing journeys.

Last week, I posed these two questions to members in my writers’ group. They have a month to think over the answers, but I’ve been thinking about my answers for much longer.

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A Hard Lesson Learned

Hard Lessons LearnedAlthough it’s tough to admit it, six years ago, I made a horrible mistake in my publishing journey. After publishing the first book in my Castle Keepers fantasy series, Shadows in the Stone, I should have buckled down and completed the draft to the second book in the series, Scattered Stones.

However, feeling the pressure to get more books on my publishing shelf, I wrote a few short stories that were not in the fantasy genre. They were quick writes, quickly edited by my editor and quickly published. I soon had four books on my shelf. It looked impressive.

I was following the advice of those who believed the more books on a shelf, the more a writer gets noticed because they have a larger footprint.

However, those giving advice didn’t stress the vital fact that the books written should all be in one genre. Readers sometimes stick to one genre, so those who loved my fantasy novel might not like my contemporary stories about death, domestic abuse or a cranky neighbour.

Sigh.

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No One is Surprised: CreateSpace Closes and KDP Print Takes Over

Amazon CreateSpace KDP PrintBetween putting the laundry in the washer and hanging it on the line and while I was making pancakes for my youngest child, washing dishes and waiting for the buzzer on the oven to go to indicate the cinnamon rolls were ready for extraction, an email popped up in my inbox.

The subject told me all I wanted to know, and if Amazon thought they’d surprise me, they couldn’t have been more mistaken: CreateSpace and Kindle Direct Publishing to become one service

I didn’t bother opening the message; I was too busy, and I knew what it was all about.

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Register Now: Online Indie Author Fringe Event April 15th

The first online Indie Author Fringe Event of 2016 kicks off at 10:00 am on Friday April 15th. This is London, England time, so in Nova Scotia, that’s 6:00 am (fours in the difference).

There’s an amazing line-up and many will recognise some of the names from the self-publishing industry:

  • Mark Coker (of Smashwords)
  • David Gaughran
  • Joanna Penn
  • Jane Friedman
  • Bob Mayer
  • Roz Morris

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Readers, help us solve a few mysteries about your reading habits.

Recently, I confessed to not reading prologues. I’m not sure when I stopped reading them, but I believe it was in my late teens. Why? From what I can remember, I thought they were boring and unnecessary to the story. In my mind, they kept me from getting to the story, stalled my progress, and that was something I was unwilling to do, particular if I really wanted to read the book.

It’s been so long since I read a prologue, that I truly can’t remember if those books in the 70s and 80s had boring prologues. In some cases, they were merely information dumps, something the author couldn’t creatively inject into the story.

Or perhaps it was the books I was reading, not the period. Maybe the books were written in the 60s or 50s or before then. I can’t say.

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Kindle Spell Check and Preview Your Book While in the Publishing Stage

Lessons in Self-publishingLast week—while discussing Amazon’s warning about spelling mistakes and bad formatting for eBooks published on their site—I realised not everyone is completing all the steps necessary to upload and publish a book.

Book title, author’s name, tags, description and the other items on the Kindle publishing page are important, but the two check points before you hit “Publish” are equally important.

These check points are Kindle Spell Check and Preview Your Book.

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