My teen-aged son loves to attend truck pulls at exhibitions. He only has his beginners, but he’s itching to get behind the wheel and has created elaborate schemes that would see him get there before he has his full driver’s licence. He has yet to successfully carry out a scheme, but his mind is always working on it.
The videos he captures at these truck pulls are mashed together and posted to his YouTube channel. After a big pull at the end of August, I told him I’d share his link on my Twitter feed, thinking I’d be helping him spread the word so he’d have more subscribers and more views.
“You can’t do that,” he said. “You’d muddy my brand.”
For a guy who has no problem getting muddy on his four-wheeler, he had a real problem with mud on ‘his brand’. He knows little about marketing – or does he?
“As marketers, it’s a big part of our job to get more readers, but as you probably have discovered, that’s often a challenge. With so many books and so many titles competing for the same attention, setting yours apart from the pack can be hard.
“On the flip side, what if you have a book with limited attention, because your topic isn’t wildly known? How do you drive attention to a book about something that doesn’t have top of mind awareness? The good news is, it’s totally possible. And I’m going to tell you how!”
I know what you’re thinking: it does. We have been told a gazillion times it does. A lot of books containing vivid sex scenes are swept off the shelves before the new print smell starts to fade. But after reading Copy Bloggers post, I understand why it may not be as successful for many authors than I previously thought. To learn more, read Why Sex Doesn’t Sell.
Brand Building 101 Continued with Kris
Building a brand is tough when you don’t know what you’re doing or you’d rather be writing that next book. But it’s an important part of being a published author. In this week’s post, Kristine Kathyrin Rusch provides eight easy steps to building your brand. Check it out here: How To Build A Brand: The Early Stages (Branding/Discoverability).
Many years ago, before self-publishing really took, the goal for many writers was to get a book permanently free at Amazon. It was relatively easy back then but for the past six years, Amazon has been reluctant to set books at permanently free. I was told the only way to do it was to set it for free at other vendors and hope (or scheme) customers would tell on you and Amazon would price match it. However, I’ve tried this several times over the years without luck. Until now.
I checked my sales record this week and discovered the book was being sold for free starting on May 9th. Yet, the book still showed a price of $0.99. Confused, I let it play out, watching my books be purchased for an invisible free price sticker. Last night, I checked again, and the Amazon sites finally revealed the true price: FREE.
Why do authors want a book permanently free? In my case, it’s because I want the first book in the series free in hopes the second book will be bought. Next spring, I hope to publish book 3 in the series, and with this boost in ‘sales’, it should do well. At least that is the hoped for outcome.
Last week I shared David Gaughran’s experience with Also Boughts at Amazon. Since then, he’s written a post to share more information on this subject from a different angle. Gaughran’s experience in analysing data such as this helps explain some of the mysteries behind how Amazon works. Read more about this in David Gaughran’s post Who’s Pointing at You.