This is one in a series of posts entitled Publishing 101: Draft to Book in 30 Days. To learn more about this challenge, visit the Publishing 101 page, where all links regarding this topic will be listed as they become available.
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Also known as the story blurb or back cover blurb, the goal of the brief explanation or book summary is to pique the interest of readers so they’ll look closer. It provides readers with an idea of what the story is about without giving away any spoilers.
Novel blurbs are usually short, averaging 200 words. They often focus on one or two of the main characters, providing a snippet of information to encourage readers to care what happens to them.
I’ve seen formulas for blurbs, but they don’t often provide enough spunk for what I’m looking for. I’ve used them, but I’m not over the top thrilled about them. They don’t make me think, “I have to read this book!”
But as Art Burton said so eloquently at our last writers’ group meeting, the idea is to not make readers NOT want to buy the book. So while not great, my blurbs don’t outright discourage people to drop my book immediately and run.