A cover is vital to a book’s success. Almost everyone at some point in their life has judged a book by its cover. It doesn’t matter if the story is awesome or cruddy; the cover alone can sell a book. The goal, however, is to catch the readers’ attention long enough that they give you a second look to see if they want to buy your book.
I’ve learned a lot about how to make covers, but I know there is a large room for improvement. I also don’t have the programs designers use, so I use what I can. And I keep my ears and eyes open for tips.