Marketing “Northern Survival” Sunday Update #3

I’m half way into my book launch promotions for Northern Survival, and Fall is two days away.

Quick Fact: On September 17th (in some year not long ago, or perhaps it was this year or the next), the four-seater plane, in which Olive and John were travelling, crashed in Northern Ontario. They were only days away from the first day of autumn in a place that greeted winter earlier than here in Nova Scotia and many other places in North America.

Here’s the summary of where my book appeared in the past week. For this week’s promotion, I took advantage of Kindle Select’s free days at Amazon. I used only 2 of the 5 for September 17th and 18th. The other five days, the book was at regular price: $1.99.

The Miramichi Reader – $10 CAD a month

On September 14th, I sent my ad to The Miramichi Reader, and they placed it in their right-hand margin that evening. The website is operated by a local fella in my neighbouring province of New Brunswick. James posts reviews, releases and other news in the local (and sometime not local) book industry. He offered a reasonable price for ad space from now until December 31st. That price fit into my budget, so the ad I made will remain on this site until the end of the year. At that time, I’ll evaluate it and decide if I want to continue.

The link connected to the ad takes people to the Northern Survival book page on my McGyver site and because WordPress keeps track of where visitors come from, I’ll be able to see how many come from The Miramichi Reader.

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Marketing “Northern Survival” Sunday Update #1

Northern Survival
The eBook is NOW AVAILABLE at Amazon

As mentioned in my Book Launch post, I am trying a few new things this September to promote my book online. Given the current limitations to public events and possibly the cancellation of the annual craft show this fall where I sell a large number (large number as in between 30 and 50 each year) of books, I don’t have the usual venues in which to get my new book in front of readers.

I know, online is where it’s at, but I sell a lot of books in person from a small table at craft shows, farmers’ markets and pop-up markets. I love talking to readers, and I always meet a published or hope-to-be published author at events.

Turning to online means trying new things and investing money in ads instead of gas and table rentals. My Sunday updates will summarize where I appeared online during the week to promote my book. I’ve checked out dozens of sites that offer ads, some free, some that cost money. My wallet doesn’t permit me to spend hundreds of dollars willy-nilly, so I set my budget at around $100 to see what I could do with it. That’s $100 for the entire month.

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Goodreads Giveaway Starts Today

Goodreads GiveawayFrom December 7th until December 14th, Goodreads readers have a chance to win a signed copy of Twistmas – The Season for Love just in time to read for Christmas.

A few years ago, I set out to write a romance that took place at Christmas time. To start the story, I had to answer a few questions…

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Twistmas Goodreads Giveaway

Goodreads GiveawayIt’s been over two years since I ran my last giveaway on Goodreads. I usually host one when I publish a new book, but I didn’t last time. Not because I didn’t want to. I was just too busy with working six days a week outside the home.

With the recent release of Twistmas – The Season for Love, I wanted to get the news about the book out to as many people as I could in the shortest amount of time. As you might suspect, it’s a love story that takes place at Christmas time. Although some readers don’t mind reading seasonal stories on the beach in July, most read them in December.

So time is of the essence.

I had intended to have the giveaway on December 1st, but I quickly learned I couldn’t. Things had changed since my last giveaway, and I could not create a giveaway one day to see it up and running the next day.

I had waited until the last minute to create the giveaway because I wanted copies of the book in my hand to ensure I had them to giveaway.

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Goodreads Giveaway Ends Today

If you haven’t entered the Goodreads Giveaway for Fowl Summer Nights, today is your last chance. The giveaway ends tonight at midnight (not sure which time zone). So far 491 people have entered.

UPDATE (7:00 pm, Nova Scotia time): With just nine hours to go, there are now 632 names entered in the giveaway.

 

Goodreads Book Giveaway

Fowl Summer Nights by Diane Lynn McGyver

Fowl Summer Nights

by Diane Lynn McGyver

Giveaway ends April 11, 2014.

See the giveaway details
at Goodreads.

Enter to win

An Interesting Post about Goodreads

Goodreads is a mega-huge site for readers (and authors). It contains features I haven’t yet had the time to explore. I learned a little bit more about the book community at Social Media Just for Writers  in the post How Authors Can Reach 20 Million Readers on Goodreads.

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To learn more about hiring Diane Tibert as your self-publishing consultant, check out this page Self-publishing Consultant .

My First Goodreads Giveaway

Goodreads GiveawayWhen I first learnt about Goodreads Giveaways, I thought it was a great idea, a wonderful way to get your book into the hands of new readers. So far, I still do see it as a wonderful avenue for writers to explore.

If you’ve never participated in this option in Goodreads, let me share my experience (so far) with you.

Only paper copies of books (hard cover, paperbacks) are permitted in giveaways. I didn’t mind this restriction since I had planned to release a paperback version of Shadows in the Stone. Obviously, paperback giveaways cost more to do than eBook giveaways.

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Goodreads Giveaway of Shadows in the Stone ends October 31st

Shadows in the StoneThree signed paperback copies of the first book in the fantasy series The Castle Keepers—Shadows in the Stone—are up for grabs at Goodreads.

The giveaway ends on Wednesday October 31st, midnight. For a chance to Win a Copy of this Book, visit the Giveaway Page.

Good luck.

Snippet from Shadows in the Stone:

Bronwyn caught her studying him as he regained his breath. Besides her frazzled appearance and cut below her right eye, she seemed fine. Her deep breathing caused her bosom to gently rise and fall, drawing his eyes to the soft hollow between her breasts. A button appeared to have broken off in the scuffle, revealing soft curves of delicate skin. His blood warmed and the tiny hairs on his ears pricked. He swallowed hard, realising his gaze had lingered too long. He quickly looked at the stone wall. “Thank you for casting the spell to protect me.” His voice sounded gentler than he expected. He looked back at her. “You risked your life for mine.”

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Destiny Governed their Lives at Goodreads

Destin Governed their LivesGoodreads is for readers. It’s a place to check out favourite books and favourite authors. Readers form groups and discuss their likes and dislikes, they share information and write reviews. They can also become fans of their favourite authors and set up virtual bookshelves where they store their books they’ve read, books they’re reading and books they wish to read.

Goodreads is for writers. It’s a place they can create a virtual library of their books so fans can easily find them. They can add information about characters, plots and settings, and they can post favourite quotes from their stories. Writers can promote new books by hosting giveaways of paperbacks.

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Making the Biggest Impact in the Shortest Amount of Time

Social networksA friend of mine is a little overwhelmed by all the things writers need to do to market a book in this ever-expanding, ever-changing publishing world. To be honest, I am too most days. It seems each month there is a new social media being toted as the next best place to…to find readers who will buy your book. Blogging, Facebook, Goodreads, Pinterest, StumbleUpon, Twitter, Shelfari…and the list goes on

My advice to her was to choose two social media platforms and do a great job on them, instead of exhausting her time and energy promoting herself poorly through six different venues. Aim for quality not quantity. This is particularly important if you have never used a social medium before. Start small and slowly build a web presence.

When writers feel comfortable on two networks, they can branch out into a third if they feel it’s right for them.

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