How to write a killer book description to attract readers

Lessons in Self-publishingDuring my Sunday morning reading, I came upon a podcast by Libbie Hawker posted by Johnny Walker at Author Alliance. Hawker spoke about writing book descriptions.

I loved the way Hawker broke down the process into five easy questions. I recall a similar discussion on promoting books last year by someone else. It’s so simple anyone can do it.

At the moment, I’m writing, revising, tweaking, second-guessing and editing the book description for my next novel, Scattered Stones. It’s an epic fantasy story, so I have to have an epic description.

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A Haflinger for a Hauflin

Gipsy gold does not chink and glitter. It gleams in the sun and neighs in the dark. Attributed to the Claddaugh Gypsies of Galway.

When I went searching for the perfect horse breed for my fantasy novel, Shadows in the Stone, there were several characteristics I desired.

1) She had to be pretty with a flowing mane to capture the attention of readers and other characters.Haflinger

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Deep in the Heart of an Island Forest Lived a Hauflin

Imagine stepping between enormous ferns and entering a world filled with horse-size elephants, rats the size of dogs and ten-foot-long dragons. As you make your way through the gigantic flora, you stumble upon a massive turtle basking in a ray of sunshine. To your left, a strange, colourful bird cries out and takes flight. It sails over a small pool fed by a crystal clear spring and surrounded by blue and pink hydrangea and wild flowers of vibrant colours.

In the distance, you see a caldera atop an inactive volcano. You imagine it is filled with water. High peeks on the horizon sharply contrast the deep valley in which you stand. Sniffing the air, you smell the unmistakable odour of sulfur. There must be a hot spring nearby.

Movement to the right catches your eye, but what had caused the leaves to shake has gone deeper into the shadows. You approach cautiously. What was it? A child?

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