Update on Marketing Blitz and Why it’s Not Here Yet

It’s been a busy two weeks, and this past week has been challenging and unpredictable. So, the update for my marketing campaign for Norther Survival will not appear today. Here’s why.

Pickiness and Thoroughness

Northern SurvivalI’ve been reviewing the details of the ads, the results and the ‘companies’ selling the ads. It’s taken longer than I thought because I’m being overly picky and thorough. If I take the time to do this right, I will have a good resource to refer to with future book launches.

The list of online ‘companies’ that provide ads will benefit me and you because I’m creating a page (Promotional Sites) on this website to help others find places to promote their books.

More Promotions for Northern Survival

To keep this book in motion and to get it in front of new readers, I’m planning a short marketing blitz between November 16th and 20th. At that time, the $4.99 price will drop to 99 cents. I’ve already had confirmation on five paid ad sites, and I’m working on a few places to get the book where it won’t cost a dime. So this week, I’ve spent about eight hours looking for new places to promote the book and submitting it for consideration.

During this 90-day stint at KDP Select, I can’t offer a Count-down Deal because I’ve already offered free days for the book, so I’ll manually change the price to 99 cents and claim only 35% of royalties instead of the preferred 70%. I won’t use the final three remaining free days. My free days for this book are done. However, when the next KDP Select stint begins, on November 22nd, I’ll wait the 30 days and execute a Count-down deal.

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The Man Who Reads Obituaries

Diane Lynn McGyver -The Man Who Reads ObituariesLast night I published a short story to Amazon.com. The Man Who Reads Obituaries is about 3,700 words long. It’s new and hasn’t been published anywhere up until now. This time around, I thought I’d try something different. I’d give Kindle Direct Publishing Select a try.

KDP Select is a program that locks a book into one distributor: Amazon.com. When you enrol, you can’t sell your book from any other site (Smashwords, B&N, Apple, etc.), including your own website. You can advertise the book on your website, but you can’t sell it directly to the customer.

Many people opt in to the program, hoping to get their book into as many hands as possible. The benefits are obvious:

 

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