Don’t Muddy Your Brand

Thought for the dayMy teen-aged son loves to attend truck pulls at exhibitions. He only has his beginners, but he’s itching to get behind the wheel and has created elaborate schemes that would see him get there before he has his full driver’s license. He has yet to successfully carry out a scheme, but his mind is always working on it.

The videos he captures at these truck pulls are mashed together and posted to his YouTube channel. After a big pull at the end of August, I told him I’d share his link on my Twitter feed, thinking I’d be helping him spread the word so he’d have more subscribers and more views.

“You can’t do that,” he said. “You’d muddy my brand.”

For a guy who has no problem getting muddy on his four-wheeler, he had a real problem with mud on ‘his brand’. He knows little about marketing – or does he?

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No One is Surprised: CreateSpace Closes and KDP Print Takes Over

Amazon CreateSpace KDP PrintBetween putting the laundry in the washer and hanging it on the line and while I was making pancakes for my youngest child, washing dishes and waiting for the buzzer on the oven to go to indicate the cinnamon rolls were ready for extraction, an email popped up in my inbox.

The subject told me all I wanted to know, and if Amazon thought they’d surprise me, they couldn’t have been more mistaken: CreateSpace and Kindle Direct Publishing to become one service

I didn’t bother opening the message; I was too busy, and I knew what it was all about.

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A Sincere Thank You

To everyone who has downloaded the free, Kindle-version of Shadows in the Stone since it went permanently free at Amazon, thank you. It has gone up and down in the standings the past week, reaching as high as 23rd in free Kindle Store.

At the moment, it sits at #43 in the Kindle Store > Kindle eBooks > Science Fiction & Fantasy > Fantasy > Epic category in Canada.

If you haven’t picked up your copy yet to read now, later or some distance year in the future, you can download it from Amazon.ca and Amazon.com.

Every download gives the book more exposure.

Simple Tips to Make Your Book Description Standout on Amazon

Lessons in Self-publishingConfession: When I uploaded my first book to Kindle many moons ago, dozens of things ran through my mind…

  • Is anyone going to read it?
  • Is anyone going to like it?
  • Will the interior formatting pass Kindle’s inspection?
  • Will the cover be the right size and quality?
  • Did I miss something that will make it not appear on the website?
  • Is the ISBN correct?
  • Am I spelling my name right? (Yes, I worried about this too)
  • Am I choosing the right key words?
  • Is my description good enough?
  • Are there spelling mistakes in the description?
  • Will the power go out before I complete the publishing? (Okay, that’s my worry today because of the blizzard outside.)

Publishing for the first time can be overwhelming. The goal is get the book uploaded and to not get bogged down by unimportant details. Worrying about all these things I listed gave me no mindset to focus on individual aspects of the eBook publishing process.

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Kindle Spell Check and Preview Your Book While in the Publishing Stage

Lessons in Self-publishingLast week—while discussing Amazon’s warning about spelling mistakes and bad formatting for eBooks published on their site—I realised not everyone is completing all the steps necessary to upload and publish a book.

Book title, author’s name, tags, description and the other items on the Kindle publishing page are important, but the two check points before you hit “Publish” are equally important.

These check points are Kindle Spell Check and Preview Your Book.

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Amazon Warning Readers About Mistakes in Your Books

New FlashA few days ago, I read a post by a writer who was deeply concerned by a message she received from Amazon. It caused her to immediately jump into action to solve the problem before one of her books was stamped with a big yellow warning sticker informing readers the book had issues.

A worst case scenario would be this sticker.

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Treat eBooks like Websites and Update them Regularly

eBook UpdatesEach January, I take a few weeks and update my eBooks – all of them.

This doesn’t mean I edit the stories. It means I update the file with new information and refresh what might have gone stale in the past twelve months. I also add details on things to come, such as the release of a book.

How long will it take?

Updating eBooks take less than an hour per book across all venues. It will take longer if you have not gathered the necessary pieces of information or you are unfamiliar with formatting.

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