“As marketers, it’s a big part of our job to get more readers, but as you probably have discovered, that’s often a challenge. With so many books and so many titles competing for the same attention, setting yours apart from the pack can be hard.
“On the flip side, what if you have a book with limited attention, because your topic isn’t wildly known? How do you drive attention to a book about something that doesn’t have top of mind awareness? The good news is, it’s totally possible. And I’m going to tell you how!”
Business Musings: Writers, Scam Artists, Agents, and More by Kristine Kathryn Rusch
I’ve been following Kristine for many years. She often has a lot to say about the writing business, writers, agents, publishers and everything else regarding the publishing world. This post is no different. We may enter a relationship with an agent, editor or publishing company thinking this is the best thing ever only to learn months or years down the line that it was the worst thing ever.
Here’s what Kristine writes…
Just when I thought it was safe to get back into the water…
I’m editing a lot these days. I only edit short fiction projects. Anthologies, anthology series (Fiction River), the occasional nonfiction book, and some magazines. I’m also consulting with the fine folks at WMG Publishing, because they’ll be handling the contracts for the revival of Pulphouse next year. Dean’s vision for Pulphouse includes reprinting some of the older stories, which means we have to deal with estates.
Too often, estates mean agents.
But even some lazy-ass living writers give their agents control of everything. It took me one year—one year—to get my hands on a non-fiction reprint that I wanted for a project of mine. The centerpiece for that project was an editorial written more than 20 years ago by a writer who had forgotten they had even written it. This writer, a friend of mine, doesn’t do email, and mostly stays off-line. (I know, I know.) I didn’t know about their tech phobia when I started into this, and had sent five different emails before I asked another editor friend how to reach this writer.