Over the past two years, I’ve heard and read that I should start harvesting email addresses to create a list of individuals who would be interested in receiving specific information concerning book launches, releases and events. I was told by several individuals that it is one of the most valuable marketing tools at our disposal.
Still, I put it off. I had plenty of things to keep me busy (blogging, writing, email, Facebook, Twitter, etc.), and to be honest, I wasn’t sure if a mailing list would be that effective.
After reading David Gaughran’s blog today (which I reblogged earlier today) If you don’t enjoy marketing, you’re doing it wrong, I decided 2014 would be the year I’d take the plunge and give it a try.
So back I went to Mail Chimp, the service many people (including David) recommended. Even Nimbus Publishing uses this service. I had signed up several months ago, but I got lost in the procedure, so quickly dropped it.
This time I was determined to figure it out and create a Sigh Up Form to generate a mailing list. And I did it. This afternoon.