Don’t Muddy Your Brand

Thought for the dayMy teen-aged son loves to attend truck pulls at exhibitions. He only has his beginners, but he’s itching to get behind the wheel and has created elaborate schemes that would see him get there before he has his full driver’s license. He has yet to successfully carry out a scheme, but his mind is always working on it.

The videos he captures at these truck pulls are mashed together and posted to his YouTube channel. After a big pull at the end of August, I told him I’d share his link on my Twitter feed, thinking I’d be helping him spread the word so he’d have more subscribers and more views.

“You can’t do that,” he said. “You’d muddy my brand.”

For a guy who has no problem getting muddy on his four-wheeler, he had a real problem with mud on ‘his brand’. He knows little about marketing – or does he?

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Wandering Slowly into YouTube

My Wandering PathI’ve been taking photographs since I was 11 years old. Over the past 39 years, I’ve felt comfortable behind the camera, but I’ve never overcome my discomfort of being in front of it. I’ve seen other authors bite the bullet and create videos on a regular basis and post them to YouTube. It helps get their names and books out there.

They don’t always talk about writing or their books. They create a following with interesting videos on a variety of topics.

I had shared a few videos in the past, but I want to do more. I’ve convinced myself the only way to do that is to gain experience making videos – because I like a challenge and my world isn’t crazy enough.

My first step was to watch videos by different people to see how they went about creating content. There are a wide-range of styles and subjects on YouTube, so it is easy to find something to pique your interest.

When I began practising with my phone to shoot videos, the first issue I noticed was the audio. I saw YouTubers often had a mic clipped to their shirt, so I did a little investigating.

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Saturday Morning Briefs

Why Sex Doesn’t Sell

I know what you’re thinking: it does.  We have been told a gazillion times it does. A lot of books containing vivid sex scenes are swept off the shelves before the new print smell starts to fade. But after reading Copy Bloggers post, I understand why it may not be as successful for many authors than I previously thought. To learn more, read Why Sex Doesn’t Sell.

Brand Building 101 Continued with Kris

Building a brand is tough when you don’t know what you’re doing or you’d rather be writing that next book. But it’s an important part of being a published author. In this week’s post, Kristine Kathyrin Rusch provides eight easy steps to building your brand. Check it out here:  How To Build A Brand: The Early Stages (Branding/Discoverability).

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Marketing: Results from Paid Promotion of 99 cent-eBook

Lessons in Self-publishingFor one week, my epic fantasy eBook Shadows in the Stone was reduced from $3.99 to $0.99. To help promote it, I added the book to Betty Book Freak’s mailing list. I didn’t put it on any other site because I wanted to gauge the results of the paid ad.

Readers of this blog will remember I’m working on my marketing skills, running experiments and testing promotional ideas. The two posts I previously wrote about on this subject are:

Marketing Results

Like all marketing campaigns, many things influence results—day of the week, day of the year, number of subscribers to mailing lists, full moons, a horrible book, a terrible blurb, Trump stealing the spotlight, ghastly book covers, vacations, hens laying…you get the picture—so what did or didn’t work one time might be completely opposite the next time.

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Marketing: Results from Paid Promotion of FREE eBook

Lessons in Self-publishingOn Friday, my adult Christmas romance eBook Twistmas – The Season for Love was reduced to FREE for two days. To promote it on the first day, I added the book to Betty Book Freak’s mailing list. You can read about that here.

I took readings at each hour (Well, not each hour. I did sleep during the 24-hour span). I recorded the free downloads and the rankings on Amazon.ca and Amazon.com to get a feel on how the book sale performed.

Betty Book Freak’s email arrived in my inbox at 10:00 am Atlantic Standard Time (Nova Scotia time). By that time, seven books were already downloaded. My rankings for Free in Kindle Store were 21,332 (Amazon.com) and 18,810 (Amazon.ca).
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FREE eBook and The Year of Marketing (Help for Self-published Authors)

Lessons in Self-publishingI’ve reached many milestones in the past twenty years in my writing career, but there are still things I want to accomplish and things I need to learn.

One of the things I’m working to improve is my marketing abilities. I’ve done minor things to promote my books, but that’s not enough. In 2015, I attended farmers’ and craft markets to increase my exposure and, well, sell a few books. Obviously one-on-one sales increased; that was a no-brainer.

However, I saw an increase in online sales too. I can only assume it was due to meeting people, giving them my business card and introducing them to my books.

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Diane Tibert’s Facebook Page

FacebookIn 2014 I’m exercising several suggestions given to me over the years for marketing, promoting and building a platform. One of those things I did, but kinda missed the shot with, was a Facebook page.

I have one for Diane Lynn McGyver, my pen name, but I’ve tried to keep that exclusively for her fiction only. The McGyver Facebook page limits my ability to write about writing and publishing in general and talking about my other pen name, Candy McMudd.

Part of the reason I waited to have a Diane Tibert Facebook page was because I wasn’t sure what role it would play. Now I know.

What will be posted to my Facebook Page

  • Shorter snippets of information
  • Personal comments
  • Quotes
  • Short announcements
  • Writing news
  • Links to interesting blog posts

I find a lot of those last things on the list: interesting posts. Sometimes I reblog them. It’s easy with WordPress; I simply click the REBLOG button. Other times it’s not so easy, and sometimes I’ve already posted for the day and don’t want to do another post. Then I move on and read more great posts and forget about the first one.

My new Facebook page will announce these great links with ease.

The writing news might be about something big happening in the publishing industry or a contest, such as the two writing contests hosted by the Antigonish Review, a magazine published in Nova Scotia. Deadlines are May 30th (fiction) and June 30 (poetry).

For more details about this contest and the link to additional details visit Diane Tibert’s new Facebook Page.

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