Saturday Morning Briefs

Why Sex Doesn’t Sell

I know what you’re thinking: it does.  We have been told a gazillion times it does. A lot of books containing vivid sex scenes are swept off the shelves before the new print smell starts to fade. But after reading Copy Bloggers post, I understand why it may not be as successful for many authors than I previously thought. To learn more, read Why Sex Doesn’t Sell.

Brand Building 101 Continued with Kris

Building a brand is tough when you don’t know what you’re doing or you’d rather be writing that next book. But it’s an important part of being a published author. In this week’s post, Kristine Kathyrin Rusch provides eight easy steps to building your brand. Check it out here:  How To Build A Brand: The Early Stages (Branding/Discoverability).

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Marketing: Results from Paid Promotion of 99 cent-eBook

Lessons in Self-publishingFor one week, my epic fantasy eBook Shadows in the Stone was reduced from $3.99 to $0.99. To help promote it, I added the book to Betty Book Freak’s mailing list. I didn’t put it on any other site because I wanted to gauge the results of the paid ad.

Readers of this blog will remember I’m working on my marketing skills, running experiments and testing promotional ideas. The two posts I previously wrote about on this subject are:

Marketing Results

Like all marketing campaigns, many things influence results—day of the week, day of the year, number of subscribers to mailing lists, full moons, a horrible book, a terrible blurb, Trump stealing the spotlight, ghastly book covers, vacations, hens laying…you get the picture—so what did or didn’t work one time might be completely opposite the next time.

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Marketing: Results from Paid Promotion of FREE eBook

Lessons in Self-publishingOn Friday, my adult Christmas romance eBook Twistmas – The Season for Love was reduced to FREE for two days. To promote it on the first day, I added the book to Betty Book Freak’s mailing list. You can read about that here.

I took readings at each hour (Well, not each hour. I did sleep during the 24-hour span). I recorded the free downloads and the rankings on Amazon.ca and Amazon.com to get a feel on how the book sale performed.

Betty Book Freak’s email arrived in my inbox at 10:00 am Atlantic Standard Time (Nova Scotia time). By that time, seven books were already downloaded. My rankings for Free in Kindle Store were 21,332 (Amazon.com) and 18,810 (Amazon.ca).
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FREE eBook and The Year of Marketing (Help for Self-published Authors)

Lessons in Self-publishingI’ve reached many milestones in the past twenty years in my writing career, but there are still things I want to accomplish and things I need to learn.

One of the things I’m working to improve is my marketing abilities. I’ve done minor things to promote my books, but that’s not enough. In 2015, I attended farmers’ and craft markets to increase my exposure and, well, sell a few books. Obviously one-on-one sales increased; that was a no-brainer.

However, I saw an increase in online sales too. I can only assume it was due to meeting people, giving them my business card and introducing them to my books.

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Diane Tibert’s Facebook Page

FacebookIn 2014 I’m exercising several suggestions given to me over the years for marketing, promoting and building a platform. One of those things I did, but kinda missed the shot with, was a Facebook page.

I have one for Diane Lynn McGyver, my pen name, but I’ve tried to keep that exclusively for her fiction only. The McGyver Facebook page limits my ability to write about writing and publishing in general and talking about my other pen name, Candy McMudd.

Part of the reason I waited to have a Diane Tibert Facebook page was because I wasn’t sure what role it would play. Now I know.

What will be posted to my Facebook Page

  • Shorter snippets of information
  • Personal comments
  • Quotes
  • Short announcements
  • Writing news
  • Links to interesting blog posts

I find a lot of those last things on the list: interesting posts. Sometimes I reblog them. It’s easy with WordPress; I simply click the REBLOG button. Other times it’s not so easy, and sometimes I’ve already posted for the day and don’t want to do another post. Then I move on and read more great posts and forget about the first one.

My new Facebook page will announce these great links with ease.

The writing news might be about something big happening in the publishing industry or a contest, such as the two writing contests hosted by the Antigonish Review, a magazine published in Nova Scotia. Deadlines are May 30th (fiction) and June 30 (poetry).

For more details about this contest and the link to additional details visit Diane Tibert’s new Facebook Page.

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Putting Mail Chimp to Work for Me

Newsletter ButtonOver the past two years, I’ve heard and read that I should start harvesting email addresses to create a list of individuals who would be interested in receiving specific information concerning book launches, releases and events. I was told by several individuals that it is one of the most valuable marketing tools at our disposal.

Still, I put it off. I had plenty of things to keep me busy (blogging, writing, email, Facebook, Twitter, etc.), and to be honest, I wasn’t sure if a mailing list would be that effective.

After reading David Gaughran’s blog today (which I reblogged earlier today) If you don’t enjoy marketing, you’re doing it wrong, I decided 2014 would be the year I’d take the plunge and give it a try.

So back I went to Mail Chimp, the service many people (including David) recommended. Even Nimbus Publishing uses this service. I had signed up several months ago, but I got lost in the procedure, so quickly dropped it.

This time I was determined to figure it out and create a Sigh Up Form to generate a mailing list. And I did it. This afternoon.

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Thea Atkinson has a challenge for you.

Nova Scotia indie author Thea Atkinson has a challenge for blog readers. She wants to accumulate 100 followers by Christmas. With 68 already, it’s not an impossible number to reach for. She’s even offered an incentive: if the goal is reached, a random subscriber will receive one complete Thea ebook package. AND if she exceeds expectations and gains 200 followers of her blog by December 24th, a random subscriber wins the ebook package plus a $25 Amazon gift coupon.

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