As mentioned in my Book Launch post, I am trying a few new things this September to promote my book online. Given the current limitations to public events and possibly the cancellation of the annual craft show this fall where I sell a large number (large number as in between 30 and 50 each year) of books, I don’t have the usual venues in which to get my new book in front of readers.
I know, online is where it’s at, but I sell a lot of books in person from a small table at craft shows, farmers’ markets and pop-up markets. I love talking to readers, and I always meet a published or hope-to-be published author at events.
Turning to online means trying new things and investing money in ads instead of gas and table rentals. My Sunday updates will summarize where I appeared online during the week to promote my book. I’ve checked out dozens of sites that offer ads, some free, some that cost money. My wallet doesn’t permit me to spend hundreds of dollars willy-nilly, so I set my budget at around $100 to see what I could do with it. That’s $100 for the entire month.