Update on Marketing Blitz and Why it’s Not Here Yet

It’s been a busy two weeks, and this past week has been challenging and unpredictable. So, the update for my marketing campaign for Norther Survival will not appear today. Here’s why.

Pickiness and Thoroughness

Northern SurvivalI’ve been reviewing the details of the ads, the results and the ‘companies’ selling the ads. It’s taken longer than I thought because I’m being overly picky and thorough. If I take the time to do this right, I will have a good resource to refer to with future book launches.

The list of online ‘companies’ that provide ads will benefit me and you because I’m creating a page (Promotional Sites) on this website to help others find places to promote their books.

More Promotions for Northern Survival

To keep this book in motion and to get it in front of new readers, I’m planning a short marketing blitz between November 16th and 20th. At that time, the $4.99 price will drop to 99 cents. I’ve already had confirmation on five paid ad sites, and I’m working on a few places to get the book where it won’t cost a dime. So this week, I’ve spent about eight hours looking for new places to promote the book and submitting it for consideration.

During this 90-day stint at KDP Select, I can’t offer a Count-down Deal because I’ve already offered free days for the book, so I’ll manually change the price to 99 cents and claim only 35% of royalties instead of the preferred 70%. I won’t use the final three remaining free days. My free days for this book are done. However, when the next KDP Select stint begins, on November 22nd, I’ll wait the 30 days and execute a Count-down deal.

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Marketing “Northern Survival” Sunday Update #6

Northern SurvivalWhile this was supposed to be a wrap-up post, I’m pushing that to next Sunday because of the activity with Northern Survival this week. I didn’t want to make this post extremely long.

While no paid or free ads were placed, I’ve been busy answering messages about the book and completing guest posts.

I received word mid-week that a review was coming shortly and that the reviewer requested an interview. That review appeared on Thursday. More about that below.

Speaking of reviews, the heightened activity of my book has generated many offers from pay-per-review people. For a dastardly price of usually more than $60 USD (I won’t calculate the Canadian price; it’s a week’s worth of groceries), they will write a professional review and post it on Amazon and Goodreads. I get one or two requests a day. I assume this is normal for just-released books that have generated a lot of exposure. I’ve received them before, but never on this scale. Like any writer, I want reviews, but I don’t want to get them this way.

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Marketing “Northern Survival” Sunday Update #5

The promotions for Northern Survival’s book launch are basically over. It officially ends October 15th, when the eBook goes to its regular price of $4.99. That said, I will still promote the book in the coming months, just not as aggressively as I turn my attention to my next release, the Salvation of Mary Lola Barnes, and the writing of other stories.

This is the last update to detail what I’ve done. The October 11th update will be a wrap up with results. Here’s what happened in the marketing department this week.

PRICE

On September 30th, I reduced the price of the eBook to the final 99-cent sale price to prepare for the scheduled ads to run on October 1st and 3rd. The price will return to $1.99 on October 5th. Because the book is enrolled in KDP Select, Kindle Unlimited Members read for free.

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Marketing “Northern Survival” Sunday Update #4

The promotions for my book launch for Northern Survival are almost complete.

Here’s the summary of what I’ve done to promote the book and where it appeared in the past week. My price stayed at, what I’m now calling, the launch price of $1.99. On October 15th, I will increase the price to $4.99.

The Laker – Free

About two weeks ago, I wrote and submitted an article about my book to a local online newspaper. On September 19th, it appeared: Author From Milford Releases Latest Book Northern Survival. I love free publicity. I’ve had various articles published in this newspaper (formerly The Weekly Press), including my weekly Garden Tales column a few years ago, interviews of other authors and other press releases for my books. The newspaper has changed form and editors, but it’s still alive.

Hot Zippy – $24 USD ($32.57 CAD)

On September 23rd, I ran an ad with Hot Zippy. I’ve never used this service before, and, as mentioned above, I did not reduce the price of my book.

The website to book the promotion is here. They have a few genre sites, and the one that suited my book the best was Romance.com. Books are promoted through an email subscription and social media accounts (Facebook, Twitter, Pinterest). Continue reading

Marketing “Northern Survival” Sunday Update #3

I’m half way into my book launch promotions for Northern Survival, and Fall is two days away.

Quick Fact: On September 17th (in some year not long ago, or perhaps it was this year or the next), the four-seater plane, in which Olive and John were travelling, crashed in Northern Ontario. They were only days away from the first day of autumn in a place that greeted winter earlier than here in Nova Scotia and many other places in North America.

Here’s the summary of where my book appeared in the past week. For this week’s promotion, I took advantage of Kindle Select’s free days at Amazon. I used only 2 of the 5 for September 17th and 18th. The other five days, the book was at regular price: $1.99.

The Miramichi Reader – $10 CAD a month

On September 14th, I sent my ad to The Miramichi Reader, and they placed it in their right-hand margin that evening. The website is operated by a local fella in my neighbouring province of New Brunswick. James posts reviews, releases and other news in the local (and sometime not local) book industry. He offered a reasonable price for ad space from now until December 31st. That price fit into my budget, so the ad I made will remain on this site until the end of the year. At that time, I’ll evaluate it and decide if I want to continue.

The link connected to the ad takes people to the Northern Survival book page on my McGyver site and because WordPress keeps track of where visitors come from, I’ll be able to see how many come from The Miramichi Reader.

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Marketing “Northern Survival” Sunday Update #2

Northern Survival

We’re almost at the halfway mark of the month. So far, sales have been better online for this book launch than previous book launches. However, face-to-face sales are still not happening. Here’s the summary of where my books appeared in the past week. For this week’s promotion, the book is half price, only 99 cents. The sale ended Thursday September 10th, and the book is back to the regular $1.99 price.

Discount Book Man – $15 USD – $5 (coupon) ($13.61 CAD)

On September 7th, my book was posted to Discount Book Man’s website and sent to the subscribers of their newsletter. I’ve never used this service before. After I had bought an ad from Awesome Gang, I received an email message from them to confirm my order. In that message, there were several other ad sites mentioned, some that offered coupons, including one for Discount Book Man. That’s where I found the $5 off coupon to reduce the fee from $15 to $10.

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Today I’m at Indie Author News

Indie Author News is a paid for service. It cost $25 USD, which translated to $33.92 Canadian (Yeah, our dollar sucks!). I’m hoping for results, but we’ll see. I’ll share my results of all these ad providers when the book launch promotions for Northern Survival are completed: the first week of October.

While ads may only give a small bump in sales, that small bump may translate into a larger bump by the next ad.

You can visit the website to learn more and see how things are presented (Indie Author News), but here’s how the top of the page looks today with my “Book of the Day” ad at the top right.

Indie Author News ad

Marketing “Northern Survival” Sunday Update #1

Northern Survival
The eBook is NOW AVAILABLE at Amazon

As mentioned in my Book Launch post, I am trying a few new things this September to promote my book online. Given the current limitations to public events and possibly the cancellation of the annual craft show this fall where I sell a large number (large number as in between 30 and 50 each year) of books, I don’t have the usual venues in which to get my new book in front of readers.

I know, online is where it’s at, but I sell a lot of books in person from a small table at craft shows, farmers’ markets and pop-up markets. I love talking to readers, and I always meet a published or hope-to-be published author at events.

Turning to online means trying new things and investing money in ads instead of gas and table rentals. My Sunday updates will summarize where I appeared online during the week to promote my book. I’ve checked out dozens of sites that offer ads, some free, some that cost money. My wallet doesn’t permit me to spend hundreds of dollars willy-nilly, so I set my budget at around $100 to see what I could do with it. That’s $100 for the entire month.

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Book Launch: Northern Survival on Sale for 99 cents

Northern Survival

To celebrate the release of Northern Survival, it’s on sale for 99 cents for seven days, starting today. I’m making September the month of intense promotions for this fast-paced read that I identify as fiction – survival – adventure – romance.

For this 7-day sale, my book will be mentioned in the following promotional newsletters, blogs and websites.

I’m waiting on a few other sites to respond. When they do, I’ll make note of them.

I’ll also make posts about the book and the sale on this website, my McGyver website, Quarter Castle Publishing website, the publisher’s Twitter account and my Instagram.

At the end of the Book Launch campaign, I’ll give a summary of the results. That will be October 6th. The only marketing site I’ve used before was eBook Betty, so it will be interesting to see the results the others produce.

From Friday September 4th to Thursday September 10th, Northern Survival will be half price: 99 cents. It’s available at:

Happy Reading.

99 cent sale

News Flash: The final proof for “Northern Survival” arrived today!

As they say, “It’s hot off the presses.” The final proof for Northern Survival arrived at my door today. The fast-paced adventure, survival, romance novel is set for release in September. The story takes place in Northern Ontario, Canada.

Description

Surviving the plane crash was the easy part.

Olive Tweed planned her trip for two years. She’d vacation at Summer Beaver, gather the research material needed to write the next book and spend a few days hiking the vast wilderness. When she is called home unexpectedly and boards a chartered plane, she never dreamt it would crash, leaving her alone with a man who knew nothing about survival or the woods. If they don’t put aside their differences and work together, they’ll never escape alive.

Northern Survival was inspired by a video created by a pilot who recorded the crash of his small plane in Northern Quebec. The only reason he survived was because the plane had a parachute.

If you love stories of adventure, survival challenges and characters who test each others ability to endure, you’ll love Northern Survival.

Northern Survival book
Front and Back covers

A Busy Spring and a Book Launch Sale

I can’t get over how busy the past four months have been for me. While I have been writing a little, editing a lot and formatting books, an equal amount of time (if not more) has been spent offline, away from the computer.

Life is going in the direction I had planned, so I’m far from complaining. However, I am rethinking a few things I had planned.

For instance, I wrote two short novels last year, both under 70,000 words. They were not fantasy and because of advice from other writers and Amazon’s algorithms, I had decided to publish these and others of similar fashion under a new pen name. Of course, a new pen name would create a few challenges of its own, but I was prepared to tackle them.

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