Book Launch Team: What is it?

For the past month or so, I’ve been a member of Sophia Minetos’ Launch Team for her upcoming novel, Graves for Drifters and Thieves. One of the perks of being a member is a signed ARC (advanced reading copy) of the book to read before it’s released to the general population. My paperback copy arrived Monday.

Sophia Minetos

Graves for Drifters and Thieves Sophia Minetos

You’ll meet Sophia in Wednesday’s Word on November 18th and learn more about her book.

I learned about the recruitment for Sophia’s book launch team at Goodreads and signed up because the book looked like one I’d enjoy. I wasn’t wrong. I’m enjoying it. You’ll read my review December 15th, the day of the book launch.

It’s a western, and my brain is thirsty for westerns lately. It’s time to pull out Young Guns and The Good, the Bad and the Ugly to watch, and finish writing that western laced with romance with the working title Billy the Kid and Lady Luck.

What is a Book Launch Team?

It’s a group of people who come together to help promote a book during its pre-order stage. While I’m sure there are many ways to give incentives to members to share news on their social media accounts about the upcoming book, Sophia is doing weekly challenges where members have a chance to win fabulous gifts.

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Creating Your Brand and Why It’s Important

On my journey to promote my books, I took another look at branding. I’ve read about this many times over the past five years and each time, it gave me pause for thought and examination. This time was no different, and I reviewed my websites, my book covers and the few social media platforms I use to promote my books.

My focus was on my McGyver blog and the book covers. Everything else is designed to spread the brand further.

First, what is branding?

Experts who specialize in this will explain it better, but I’ll give it a shot.

The simple explanation is the manner in which you present your products in all formats across all public places.

The long answer is the themes, colours, tones, images, icons, graphics, fonts and messages used in and on your books, your websites, your business cards, your social media platforms, your promotional T-shirts and everything else associated with your products. It often means using the same banner on the top of your website and social media accounts.

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