Register Now: Online Indie Author Fringe Event April 15th

The first online Indie Author Fringe Event of 2016 kicks off at 10:00 am on Friday April 15th. This is London, England time, so in Nova Scotia, that’s 6:00 am (fours in the difference).

There’s an amazing line-up and many will recognise some of the names from the self-publishing industry:

  • Mark Coker (of Smashwords)
  • David Gaughran
  • Joanna Penn
  • Jane Friedman
  • Bob Mayer
  • Roz Morris

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Marketing: Results from Paid Promotion of 99 cent-eBook

Lessons in Self-publishingFor one week, my epic fantasy eBook Shadows in the Stone was reduced from $3.99 to $0.99. To help promote it, I added the book to Betty Book Freak’s mailing list. I didn’t put it on any other site because I wanted to gauge the results of the paid ad.

Readers of this blog will remember I’m working on my marketing skills, running experiments and testing promotional ideas. The two posts I previously wrote about on this subject are:

Marketing Results

Like all marketing campaigns, many things influence results—day of the week, day of the year, number of subscribers to mailing lists, full moons, a horrible book, a terrible blurb, Trump stealing the spotlight, ghastly book covers, vacations, hens laying…you get the picture—so what did or didn’t work one time might be completely opposite the next time.

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Marketing: Results from Paid Promotion of FREE eBook

Lessons in Self-publishingOn Friday, my adult Christmas romance eBook Twistmas – The Season for Love was reduced to FREE for two days. To promote it on the first day, I added the book to Betty Book Freak’s mailing list. You can read about that here.

I took readings at each hour (Well, not each hour. I did sleep during the 24-hour span). I recorded the free downloads and the rankings on Amazon.ca and Amazon.com to get a feel on how the book sale performed.

Betty Book Freak’s email arrived in my inbox at 10:00 am Atlantic Standard Time (Nova Scotia time). By that time, seven books were already downloaded. My rankings for Free in Kindle Store were 21,332 (Amazon.com) and 18,810 (Amazon.ca).
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FREE eBook and The Year of Marketing (Help for Self-published Authors)

Lessons in Self-publishingI’ve reached many milestones in the past twenty years in my writing career, but there are still things I want to accomplish and things I need to learn.

One of the things I’m working to improve is my marketing abilities. I’ve done minor things to promote my books, but that’s not enough. In 2015, I attended farmers’ and craft markets to increase my exposure and, well, sell a few books. Obviously one-on-one sales increased; that was a no-brainer.

However, I saw an increase in online sales too. I can only assume it was due to meeting people, giving them my business card and introducing them to my books.

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Simple Tips to Make Your Book Description Standout on Amazon

Lessons in Self-publishingConfession: When I uploaded my first book to Kindle many moons ago, dozens of things ran through my mind…

  • Is anyone going to read it?
  • Is anyone going to like it?
  • Will the interior formatting pass Kindle’s inspection?
  • Will the cover be the right size and quality?
  • Did I miss something that will make it not appear on the website?
  • Is the ISBN correct?
  • Am I spelling my name right? (Yes, I worried about this too)
  • Am I choosing the right key words?
  • Is my description good enough?
  • Are there spelling mistakes in the description?
  • Will the power go out before I complete the publishing? (Okay, that’s my worry today because of the blizzard outside.)

Publishing for the first time can be overwhelming. The goal is get the book uploaded and to not get bogged down by unimportant details. Worrying about all these things I listed gave me no mindset to focus on individual aspects of the eBook publishing process.

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Kindle Spell Check and Preview Your Book While in the Publishing Stage

Lessons in Self-publishingLast week—while discussing Amazon’s warning about spelling mistakes and bad formatting for eBooks published on their site—I realised not everyone is completing all the steps necessary to upload and publish a book.

Book title, author’s name, tags, description and the other items on the Kindle publishing page are important, but the two check points before you hit “Publish” are equally important.

These check points are Kindle Spell Check and Preview Your Book.

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Self-Publishing Vaguely Defined

Self vs IndieI read an article recently that seemed dated. In other words, my first impression was that it was written eight, maybe ten years ago. However, on further reading, I found it was published on December 7, 2015.

My first impression came from two things:

1) The lack of specifics pertaining to self-publishing.

2) The snobbery aimed at those who self-publish.

In the early days of self-publishing, authors used a collection of names to call themselves: self-published authors, freelancers, independent authors, independent publishers, non-traditional authors and indies (shorted from the independent adjective). Some simply called themselves authors and left it at that.

All these tags are still used, but many authors have settled on one and used it to brand their work. Authors can use whichever they want to describe the method they use to get their stories into the hands of readers. They all mean the same thing.

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