Summer is Over and Work Begins

Thought for the dayWe can all ask, “Where did it go?”, but I think most of us who live in the north know summer passed in the usual form: too quickly. What started out to be a very cool June with snow and hail in Nova Scotia, eventually evolved into hot July and August days.

With cooler nights and mild days on the horizon, school started today where I live. That means the house is empty because everyone is either in school or at work. This is the first time I’ve had the house to myself during the day for more than two months.

While I hope you enjoyed your summer and I’d like to reminisce about mine, as John Wayne said, “We’re burning daylight.” So it’s time to buckle down and get back to work full time. My batteries are recharged, new ideas are splashing around in my mind, and I’m ready to start the next phase of my self-publishing journey.

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No One is Surprised: CreateSpace Closes and KDP Print Takes Over

Amazon CreateSpace KDP PrintBetween putting the laundry in the washer and hanging it on the line and while I was making pancakes for my youngest child, washing dishes and waiting for the buzzer on the oven to go to indicate the cinnamon rolls were ready for extraction, an email popped up in my inbox.

The subject told me all I wanted to know, and if Amazon thought they’d surprise me, they couldn’t have been more mistaken: CreateSpace and Kindle Direct Publishing to become one service

I didn’t bother opening the message; I was too busy, and I knew what it was all about.

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Register Now: Online Indie Author Fringe Event April 15th

The first online Indie Author Fringe Event of 2016 kicks off at 10:00 am on Friday April 15th. This is London, England time, so in Nova Scotia, that’s 6:00 am (fours in the difference).

There’s an amazing line-up and many will recognise some of the names from the self-publishing industry:

  • Mark Coker (of Smashwords)
  • David Gaughran
  • Joanna Penn
  • Jane Friedman
  • Bob Mayer
  • Roz Morris

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Marketing: Results from Paid Promotion of 99 cent-eBook

Lessons in Self-publishingFor one week, my epic fantasy eBook Shadows in the Stone was reduced from $3.99 to $0.99. To help promote it, I added the book to Betty Book Freak’s mailing list. I didn’t put it on any other site because I wanted to gauge the results of the paid ad.

Readers of this blog will remember I’m working on my marketing skills, running experiments and testing promotional ideas. The two posts I previously wrote about on this subject are:

Marketing Results

Like all marketing campaigns, many things influence results—day of the week, day of the year, number of subscribers to mailing lists, full moons, a horrible book, a terrible blurb, Trump stealing the spotlight, ghastly book covers, vacations, hens laying…you get the picture—so what did or didn’t work one time might be completely opposite the next time.

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Marketing: Results from Paid Promotion of FREE eBook

Lessons in Self-publishingOn Friday, my adult Christmas romance eBook Twistmas – The Season for Love was reduced to FREE for two days. To promote it on the first day, I added the book to Betty Book Freak’s mailing list. You can read about that here.

I took readings at each hour (Well, not each hour. I did sleep during the 24-hour span). I recorded the free downloads and the rankings on Amazon.ca and Amazon.com to get a feel on how the book sale performed.

Betty Book Freak’s email arrived in my inbox at 10:00 am Atlantic Standard Time (Nova Scotia time). By that time, seven books were already downloaded. My rankings for Free in Kindle Store were 21,332 (Amazon.com) and 18,810 (Amazon.ca).
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FREE eBook and The Year of Marketing (Help for Self-published Authors)

Lessons in Self-publishingI’ve reached many milestones in the past twenty years in my writing career, but there are still things I want to accomplish and things I need to learn.

One of the things I’m working to improve is my marketing abilities. I’ve done minor things to promote my books, but that’s not enough. In 2015, I attended farmers’ and craft markets to increase my exposure and, well, sell a few books. Obviously one-on-one sales increased; that was a no-brainer.

However, I saw an increase in online sales too. I can only assume it was due to meeting people, giving them my business card and introducing them to my books.

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Simple Tips to Make Your Book Description Standout on Amazon

Lessons in Self-publishingConfession: When I uploaded my first book to Kindle many moons ago, dozens of things ran through my mind…

  • Is anyone going to read it?
  • Is anyone going to like it?
  • Will the interior formatting pass Kindle’s inspection?
  • Will the cover be the right size and quality?
  • Did I miss something that will make it not appear on the website?
  • Is the ISBN correct?
  • Am I spelling my name right? (Yes, I worried about this too)
  • Am I choosing the right key words?
  • Is my description good enough?
  • Are there spelling mistakes in the description?
  • Will the power go out before I complete the publishing? (Okay, that’s my worry today because of the blizzard outside.)

Publishing for the first time can be overwhelming. The goal is get the book uploaded and to not get bogged down by unimportant details. Worrying about all these things I listed gave me no mindset to focus on individual aspects of the eBook publishing process.

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