A friend of mine is a little overwhelmed by all the things writers need to do to market a book in this ever-expanding, ever-changing publishing world. To be honest, I am too most days. It seems each month there is a new social media being toted as the next best place to…to find readers who will buy your book. Blogging, Facebook, Goodreads, Pinterest, StumbleUpon, Twitter, Shelfari…and the list goes on
My advice to her was to choose two social media platforms and do a great job on them, instead of exhausting her time and energy promoting herself poorly through six different venues. Aim for quality not quantity. This is particularly important if you have never used a social medium before. Start small and slowly build a web presence.
When writers feel comfortable on two networks, they can branch out into a third if they feel it’s right for them.