Marketing: Our De-sensitivity for Advertisements

the Salvation of Mary Lola Barnes by Diane McGyverI’m going to be the first to admit I don’t see ads. My brain has the super power to look at a page, see the information offered and put blank squares over the advertisements, so they don’t distract me.

This started with newspapers and has become more refined while surfing the web. Partly because I’m not a shopper, so I’m not looking for deals, and partly because I’ve been inundated with ads since I was a child, so I’ve grown immunity towards them.

I’m not fussy about which ones I ignore: I ignore them all, the ones I’d never be interested in and products I would probably buy.

I’m talking about this because of an article I read last night. It discussed our ability to ignore ads has increased over the decades. Are you surprised? I wasn’t.

Bill Arnott has a Beat on “The Miramichi Reader” website where he imparts sage advice for writers with and without books published in his Writers’ Tips from Bill’s Workshop Series II. You can read the full article here: The Essentials of Ads and Promo.

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National Stompin’ Tom Connors Day

Square BannerSeventy-eight years ago today, a Canadian legend was born in Saint John, New Brunswick. For decades he criss-crossed our beautiful country, gathering stories, writing songs, sharing our history, singing and reminding Canadians, “We’ve got something special here.”

Charles Thomas Connors, better known to all as Stompin’ Tom, was our most prolific and well-known country and folk singer-songwriter.

And today, February 9th, is his day: National Stompin’ Tom Connors Day

It’s a day to remember him and the songs he gave to our country. A day to sit back and listen to familiar old tunes like “Bud the Spud”, “Margo’s Got the Cargo” and “Sudbury Saturday Night”.

Tom passed away last year on March 6th, and still nothing has appeared on the horizon to immortalise this Canadian icon, so I have declared this day his.

Long live his music, and let the legend play on.

While browsing YouTube, I discovered several wonder videos I’ve never seen before.

The first is a true story about a horse named Farmer who swam the channel from Grosse Île to Île d’entrée (Entry Island) in the Magdalen Islands in the Gulf of St. Lawrence. I have several of Tom’s albums, but I’ve never heard of this song or the story before.

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