Well, this was unexpected. A snow day. My plans were to complete a three-day business program today, but I received word before 7:00 am that due to hazardous road conditions, it was postponed until next Saturday.
Today we were going to delve into marketing. I was looking forward to it more than the ‘business side’ of business. The business side of business is often the side many like to forget about, ignore and put off until they absolutely have to deal with it.
You know what I mean: bookkeeping, accounting and taxes.
I’ve learned a lot in the past two days about all three of these items. I am still far from being an expert, but I have a better grasp of keeping track of my financial responsibilities. This will not only help me in my new soap-making adventure, but with my writing, publishing and personal finances.
I would recommend anyone going into self-publishing to take one of these programs. Sometimes they are offered for free through your employment centre. Other times you can find them listed in night course programs (We call them continuing education in Nova Scotia). Local business organisations may offer them. I was told local commerce groups hosts similar workshops periodically. In fact I’m signing up for a marketing workshop hosted by our local group.
Although you might find one for free, more than likely you’ll need to pay a small fee to attend. Sixty bucks, however, is a great investment in your self-publishing company if it’s going to save you money and headaches, and get more sales.