Marketing: Results from Paid Promotion of 99 cent-eBook

Lessons in Self-publishingFor one week, my epic fantasy eBook Shadows in the Stone was reduced from $3.99 to $0.99. To help promote it, I added the book to Betty Book Freak’s mailing list. I didn’t put it on any other site because I wanted to gauge the results of the paid ad.

Readers of this blog will remember I’m working on my marketing skills, running experiments and testing promotional ideas. The two posts I previously wrote about on this subject are:

Marketing Results

Like all marketing campaigns, many things influence results—day of the week, day of the year, number of subscribers to mailing lists, full moons, a horrible book, a terrible blurb, Trump stealing the spotlight, ghastly book covers, vacations, hens laying…you get the picture—so what did or didn’t work one time might be completely opposite the next time.

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Free Twistmas eBook

Jan Cooper doesn’t believe in Santa Claus. The jolly old elf had failed to deliver the one true gift her heart desired. The single mom’s only wish is for Christmas to pass quickly, so life can return to normal, and she can forget about the two men who had disappointed her most: St. Nick and her ex-husband.

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Goodreads Giveaway Starts Today

Goodreads GiveawayFrom December 7th until December 14th, Goodreads readers have a chance to win a signed copy of Twistmas – The Season for Love just in time to read for Christmas.

A few years ago, I set out to write a romance that took place at Christmas time. To start the story, I had to answer a few questions…

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Kindle Edition Normalized Pages (KENP)

Twistmas_Diane_Lynn_McGyver AMAZONAll my full-length eBooks are published on several sites, but a few of my short stories are enrolled in the Kindle Direct Program (KDP). This time around, I decided to enroll my full-length adult Christmas romance Twistmas – The Season for Love in the program. The reason is simple: I want to see what it can do in the program.

Once enrolled in KDP, the book becomes available in Kindle Unlimited (KU) and the Kindle Owners’ Lending Library (KOLL).

From the Amazon page: “Kindle Unlimited is a subscription service currently available to customers in the U.S., U.K., Italy, Spain, Brazil, France, Mexico, Canada, Germany, and India. With Kindle Unlimited, customers can read as many books as they like and keep them as long as they want for a monthly subscription fee.”

From the Amazon page: “Kindle owners with Amazon Prime memberships can choose from thousands of books to read for free once a month from the Kindle Owners’ Lending Library (KOLL). KOLL is available for readers on Amazon.com, Amazon.co.uk, Amazon.de, Amazon.fr, and Amazon.co.jp.”
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